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Adventure Junky Alliance a Win-Win for ATTA Members

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The ATTA has partnered with game-changing Adventure Travel App, Adventure Junky, to fuel its Conservation Fund and help members tap into the lucrative Millennial demographic

Adventure Junky – earth’s adventure travel game – has joined forces with the Adventure Travel Trade Association (ATTA) to increase consumer demand for ATTA members, while investing in the conservation of natural and cultural assets upon which the industry relies.

To directly benefit from this alliance, ATTA members can renew or begin a Marketing Partnership with Adventure Junky at a special introductory rate, 10% of which is donated directly to the Adventure Travel Conservation Fund (ATCF).

“We are thrilled that there’s an innovative opportunity for ATTA members to get more exposure and access to customers through Adventure Junky and that some of the proceeds will go to the Adventure Travel Conservation Fund, which is a deeply important initiative in the adventure travel industry,” said Shannon Stowell, CEO- Adventure Travel Trade Association

The Adventure Junky App is an innovative new tool for travel marketers that uses gamification to inspire and incentivize a growing, global community to achieve their travel goals – much the same way FitBit does for fitness, and Strava does for cycling.

The Adventure Junky App targets the Millennial traveller, now the biggest and highest earning demographic on the planet. Adventure Junky Marketing Partnerships provides ATTA Members with the means to capture and hold the attention of the Millennial traveller, to showcase their experiences and to move them from awareness to customers.

Adventure Junky Marketing Partnership pricing is based on the number of adventures (tours, experiences, attractions) ATTA Members wish to showcase on the Adventure Junky App. Learn more about Partnership Packages at

“At Adventure Junky we’re focussed on driving consumer demand for those destinations and operators leading the way in sustainable travel. Through our give-back program to the ATCF, we hope to help future-proof many of those experiences, for generations to come,” said Fuchsia Claire Sims, Adventure Junky App

Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.

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