For the third year in a row, the Adventure Travel World Summit included a screening of short adventure films as part of the Adventure in Motion contest, sponsored by ExOfficio and AFAR. The three finalists in the contest were chosen through social media voting from a pool of 126 total film submissions and were then presented to the audience of more than 800 adventure travel professionals at the Dena’ina Conference Center in Anchorage, Alaska, during a plenary session on Wednesday, September 21. The film submissions came from every region of the world from Latin America to Oceania and from Europe to the Polar Regions.
The evening’s host was Caroline Pemberton, a producer and adventure television personality from Australia. After showing examples of exemplary storytelling, she gave the audience advice about how to make great inspirational films. “Change your goal from something you’re trying to sell to a story you’re trying to tell,” she told the audience, advising producers to not waste money on something highly produced if they don’t have a story to tell: “A video without a story is just a video.”
With that, she presented the three finalists in the contest for the live vote and also showed two additional videos – the ATTA Staff Pick and the ExOfficio Partner Pick. The audience voted on their favorite film and the winner was Salkantay Inca Trail – the Ultimate Trek to Machu Picchu, submitted by Mountain Lodges of Peru and produced by GLP Films.
“It was so important for us to be able to identify who could tell our story in such a way that would be engaging, keep people surprised, awed, and amazed at the beautiful scenery but also to connect with it. GLP Films delivered that for us and more,” said Enrique Umbert Jr., General Manager of Mountain Lodges of Peru. “We are thrilled and so thankful for this award and promise to continue showcasing the best of our beautiful country.”
“It is an honor for our film to be awarded first place in this industry-recognized award chosen by both travelers and our community of adventure travel peers,” said Rob Holmes, Chief Strategist at GLP Films. “It proves that storytelling has the power to inspire and connect with viewers in a meaningful and memorable way, and we are excited to see storytelling continue to help support great travel brands like Mountain Lodges of Peru, and become an essential part of marketing and communications strategies in the travel industry.”
We present the winning films here for anyone who didn’t catch them on the big screen in Alaska.
1st Place & Adventure in Motion Winner: Salkantay Inca Trail – the Ultimate Trek to Machu Picchu, submitted by Mountain Lodges of Peru, produced by GLP Films
2nd Place: Do You Remember: A Dream in the Peruvian Amazon, submitted by Rainforest Expeditions, produced by Day’s Edge Productions
3rd Place: Galapagos of the Southern Ocean, submitted by Heritage Expeditions, produced by Brian Deane
ExOfficio Partner Pick: Palestine: Join Us For A Walk, submitted by Masar Ibrahim al Khalil
ATTA Staff Pick: Remember When, submitted by World Wildlife Fund