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Adventure Central Adds to Affiliate Program

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Whitewater Enthusiasts Can Now Search and Book Raft Trips From Most Complete Resource for Whitewater Rafting in the U.S.

Denver, CO – Giving Whitewater aficionados an easier and more efficient way to book great rafting trips online, has teamed with Adventure Central to enable its visitors to not only research great places to raft but to book those trips as well.

Adventure Central gives real-time access to more than 400 Whitewater rafting trips. This capability gives the leading reference site for river runners the chance to earn incremental revenue while continuing to build a loyal consumer base.

“ provides one of the best marketing values on the Internet to rafting outfitters. By partnering with Adventure Central to do direct bookings from our website, we are extending our value proposition to these businesses. Clicks and inquiries are great, but guaranteed bookings are even better,” said Brad Goettemoeller, CEO of Quicksilver Interactive/

“ already has such a great audience but we think it will become even more loyal by enabling that audience to find the trip they want and book it through the website,” said Dick Schulte, CEO of Adventure Central. “Additionally, Adventure Central shares our affiliates’ business concerns and challenges and is dedicated to delivering world-class trip inventory, customer care and service.”

Adventure Central for Online Travel Distributors

Adventure Central’s tour distribution system connects tour operators and outfitters with travel distributors in a powerful way. Its Distribution Affiliate Program enables its Internet distribution affiliates to provide a first-rate e-commerce experience that begins when a consumer makes a reservation online and ends with a satisfied customer on an amazing trip. Travel agents can access available inventory directly on their computers and book trips for customers in real-time.

Adventure Central for Tour Operators

Adventure Central’s solutions support the tour operators’ operations behind the scenes and provide e-commerce capabilities on their websites. And because Adventure Central’s solutions are web-based, tour operators have anytime, anywhere access to them. Through Adventure Central and its trusted distribution partners, tour operators are placed square in front of hundreds of thousands of consumers, looking for quality adventure trips and tours with the confidence of a secure reservation process. By harnessing the power of Adventure Central, tour operators can better manage their inventory and rates while broadening their distribution, increasing efficiencies, and creating goodwill with online customers. was created in 1999 and was the first online river guidebook of its kind in the world. It has continued to evolve and today contains a content rich rafting focused area with thousands of photos and information about nearly every raft trip and outfitter in the U.S. Visitors to the site can search for trips by river, run, or towns nearby and write their own reviews of the trips. is owned and operated by Quicksilver Interactive Media, Inc.

About Adventure Central

Denver-based Adventure Central is the leading provider of critical business services to adventure and experiential tour operators. The company offers a robust online booking and travel inventory management solution to tour operators as well as connectivity to online distribution partners, delivering new, powerful and cost-effective tools that enable operators to grow revenues, attract and retain customers, and reduce operational costs. For more information on Adventure Central, call 303.292.5522 or visit

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