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Adventure Travel Mexico (ATMEX), the annual adventure travel show put on by the Adventure Travel Trade Association and Visit Mexico, was recently featured in an article on Travel Weekly by Gay Nagle Myers:
In support of Mexico’s efforts to position itself as a premier adventure travel destination, the Adventure Travel Trade Association (ATTA) is partnering with Visit Mexico and the state of Veracruz to host the second annual Adventure Travel Mexico (Atmex) event Aug. 14 to 17.
Gay goes on to describe the brief history of the event:
The show evolved from the 2011 Adventure Travel World Summit in Chiapas at which then-President Felipe Calderon outlined plans for adventure tourism development in Mexico. That summit led to the inaugural edition of Atmex, held in Veracruz in 2012.
Read the original article here: Adventure Travel Mexico Show Set for Veracruz