But determined not to “steal the thunder” of November’s launch, Wade remained tight-lipped. “I’m not going to reveal specifics, but I can say it’s a new product that exists nowhere else in the world,” he said. “It’s about a new style and method of travel that we think has got traction.”
The company has stated that it intends to grow multiple regional products with a global strategy:
Looking ahead, Peak’s focus will be on growing the profitability of its existing brands, while new products and businesses will also emerge in the coming years. But while stressing the importance of his strategy, Wade emphasised that each brand will be independently managed and run. “We don’t want to tread on each others’ toes and we don’t want to compromise the integrity of each individual brand,” he said. “We want organic growth and I’m confident we can do that in the next five years.”
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