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Peak Adventure Travel Group’s Global Strategy Profiled in Travel Weekly

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ATTA Member Peak Adventure Travel Group was analyzed in a Travel Weekly piece last week around its future growth strategies. The company is a new joint venture between TUI and Intrepid Travel, and while its plans and soon-to-be-launched product remain largely unknown to the public, CEO Darrell Wade has revealed that two new brands will be coming to the Australian market in the coming months.

But determined not to “steal the thunder” of November’s launch, Wade remained tight-lipped. “I’m not going to reveal specifics, but I can say it’s a new product that exists nowhere else in the world,” he said. “It’s about a new style and method of travel that we think has got traction.”

The company has stated that it intends to grow multiple regional products with a global strategy:

Looking ahead, Peak’s focus will be on growing the profitability of its existing brands, while new products and businesses will also emerge in the coming years. But while stressing the importance of his strategy, Wade emphasised that each brand will be independently managed and run. “We don’t want to tread on each others’ toes and we don’t want to compromise the integrity of each individual brand,” he said. “We want organic growth and I’m confident we can do that in the next five years.”

Read the entire article on Travel Weekly.

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