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“Don’t mess with Nature” Film Screening Raise Environmental Awareness in Jerash

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Saturday 9-10-2010, The Jordan Inbound Tour Operators Association (JITOA) organized Jerash Environmental Film Screening day in cooperation with the Royal Film Commission as part of a series of activities organized by “Don’t Mess with Nature” Initiative, under Jerash Adoption program for the year 2010-2011. The event is also organized as a celebration from Jordan on the Global Work Party Day, a day of action on the 10th of October to fight climate change that united more than 7,000 events in 183 different countries around the world, perhaps the most widespread day of environmental action in history.

For the first time Jerash hosted an environmental film screening at the Hippodrome theater and viewed two documentary films for raising awareness on the environmental challenges and solutions for global environmental sustainability, and highlighting the global environmental problems. The event is designed to educate attendees and provide them with the needed knowledge and information about one of the major global concerns. And it helps to enforce the participant’s motivation in contributing to their community and environment, and it creating a sense of responsibility towards their planet.

JITOA Chairman, Mr. Mohammad Samih: “We are delighted to revive events in Jerash Archeological site.” He emphasized that the environmental activities contribute in raising awareness in tourist areas and highlight the role of the tourism sector in the preservation of the environment, “environmental events are increasing in many parts of the Kingdom, and today we highlight the role of the tourism sector in contributing to environmental sustainability and environmental awareness in local communities”الاستماعقراءة صوتية للكلمات القاموس – عرض القاموس المفصل

“Don’t mess with Nature” contributed with Entity Green Company for recycling, to set up plastic bottles illustrating the number 350 in celebration of the global work party day and will make a sculpture that is made out of the plastic bottles used by the visitors and collected on the site during a month. The sculpture will be closely inspired by architectural elements in the archeological site of Jerash. The recycled sculpture designed by Johanna Blin, a French artist based in Jordan, in charge of Entity Green design, and co-founder of the Green Platform.  The goal of this sculpture is to give a strong visual impact to the new recycling program in Jerash, and to bring awareness about the importance of recycling. A collection point specifically designed for this occasion, will inform the visitors about the project until the sculpture is built. is an international grassroots campaign that aims to mobilize a global climate movement united by a common call to action. 350 parts per million (PPM) of CO2 is the number that leading scientists say is the safe upper limit for carbon dioxide in our atmosphere. 350 global campaign aims to gather the world to raise community awareness and find solutions to the global crisis resulting from the global warming and climate change and work to create new opportunities for sustainability of our planet.

Around 200 participants from youth environmental activists and volunteers gathered in Jerash participating from different areas. Local associations joined the event from the friends of Jerash Archeology, Jordan Planet and Human Association, in addition to students from Madrasati Initiative from Jerash Secondary School for boys and Kafiir Secondary School for boys, Zaha Cultural Center, and a number of JITOA members from Tour operators and the industry coworkers.

The event is under the patronage of the Ministry of Tourism and Antiquities and the Ministry of Environment, supported by Jerash Governorate, Jerash Municipality, Jerash Tourism Directorate, and Jerash Antiquities Department, Jerash Visitor Center, and sponsored by a number of private companies. The main sponsors includes; Gold Sponsors Sanyo Gulf, Arab Bank, and Silver Sponsors, Petra Moon Tourism Services, United Travel Agency(UTA), Bronze Sponsor Amani Tours in addition to other contributors including the Roman Army and Chariot Experience(Jerash), Mountain Breeze Club, Jerash Tourism Restaurant, The Green-Echo initiative of MASAR organization, and Entity Green. The official transportation sponsor is JETT Jordan Express Tourist Transportation co.,  and Official water sponsor Sama Natural Mineral Water, and the Media Partners are; Al Ghad Newspaper, Amen FM, Jordan Property Magazine, and W2GO.

Media Contact:

Ms. Nour Al Saoub
PR & Communication Coordinator
Tel: 962 6 5538597 / Ext. 309 – Fax: 962 6 5528598 – E-mail: [email protected]

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