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(SEATTLE, WASHINGTON, May 20, 2019) – From ice caps in the Arctic to the Sahara Desert and all around the globe, the annual Adventure In Motion film competition is once again seeking submissions to fuel the travel bug. The popular contest hosted by the Adventure Travel Trade Association (ATTA) offers a platform for filmmakers to showcase their creative talent and destinations to highlight the people, natural landscapes, and unexpected stories that make their corner of the world special. Once again, the contest will culminate when the adventure travel community gathers during the Adventure Travel World Summit, which will be held September 16-19, 2019, in Gothenburg, Sweden.
“Every May, energy starts to build in anticipation for Adventure In Motion, a highlight of one of the ATTA’s annual campaigns,” said Amy Brown, the ATTA’s gear partnerships manager who oversaw the 2018 contest. “For all adventure films made in the last year, this is their time to be showcased in front of an audience that loves and believes in inspiring, sustainable adventure travel.”
Entries for the contest can be submitted through June 18. The consumer voting period, hosted on Adventure.Travel, will take place July 5-August 21. The film contest is a multi-month campaign allowing final contestants to get their videos before an audience of more than 300,000 through the ATTA’s consumer and trade channels including AdventureTravelNews, adventuretravel.biz, and Adventure.Travel. Films also receive exposure from this year’s media partner, AFAR magazine, and they may be shown during an AdventureConnect event at Outdoor by ISPO in Munich during the consumer voting period. The grand prize winner will receive a one-year ATTA membership, a ticket to Adventure Travel World Summit 2020, and a subscription to AFAR.
Finalists will be screened and winners selected at the Summit during one of the most anticipated activities of the annual event. “The culmination of the contest is the film premiere at the Summit — an entire evening dedicated to the finalists with an artistic presentation and live voting to crown the winner for 2019,” Brown said.
Now in its sixth year, Adventure In Action routinely attracts high-quality, fascinating short films that evoke emotion, magnify transformational experiences, encourage fresh ways of thinking, inspire new itineraries, plant the seed for travel plans, and celebrate travel as a force for good through innovative storytelling.
More than 170 videos were submitted for consideration in 2018. Last year’s winner, Adventure is for All, invited viewers to Chile and shared the story of Alvaro Silberstein and his adventure in Torres del Paine while in a wheelchair. His trek led to the creation of Wheel the World, which makes adventure activities accessible for people with disabilities. Last year’s partner pick, selected by the Regional Cooperation Council representing the Western Balkans, encouraged viewers to bundle up for a shipside journey in Bark Europa – Antarctica.
Where will viewers travel to this year? That’s for you to decide! Filmmakers can inspire travelers (and be inspired themselves) by visiting the submission website before June 18.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.
Membership + Trade
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 member organizations in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.
Adventure 360 – Business Services + Events
Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.
Adventure Travel Conservation Fund
In 2016 the ATTA partnered with other leaders from the adventure travel industry to start the Adventure Travel Conservation Fund (ATCF), a nonprofit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry. 100% of membership dues go towards funding these international projects. Each year members nominate projects, which are then vetted and finally voted upon by the ATCF membership.
For more information:
- ATTA Homepage
- ATTA Consumer Site – Adventure.Travel