See ATTA's COVID-19 Guide for the Adventure Travel Industry

WATCH: AdventureELEVATE 2016 Wrap-Up Video

Over two hundred travel professionals from 18 countries met up in Saguenay, Québec, in June, on the edge of Canada’s largest fjord to talk about the business of adventure. Travel providers, agents, destination representatives and journalists explored the area on a Day of Adventure — sea kayaking, biking the “blueberry trail” or defying heights on the via ferrata — then settled in at the historic paper mill to hear from keynote speakers and discuss in workshop groups how “Adventure Means Business.”

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