Upcoming Webinars - June 2011

Based on feedback from ATTA members, current industry trends and development needs, the ATTA presents the following calendar of ATTA Tune In Webinars for June, 2011 exclusively for ATTA members (except where noted for sustainable tourism matters, in which case, the Webinars are open and free to the entire industry).

Interested in the ATTA’s Webinars but not a Member yet? Learn more and sign up today: click here.

Using Tourism Certification to Position your Business in the Market

THURSDAY, JUNE 9 (Part 1) & THURSDAY, JUNE 16, 2011 (Part 2) - 10:00 AM PDT

OPEN TO MEMBERS & NON-MEMBERS - REGISTER NOW!

The Rainforest Alliance and the Global Sustainable Tourism Council (GSTC) are proud to present to the ATTA, and tourism industry at large, a two-part webinar series called Using Tourism Certification to Position your Business in the Market moderated by GSTC Technical Director Amos Bien.

The first webinar will address specific terminology related to sustainable tourism and define certification. Amos also will discuss why certification is an important tool for sustainable tourism marketing, as well as give successful real world examples.

The second webinar will delve deeper into: how to implement certification and sustainability into your business; the branding and guarantee it provides for your customers and business partners; and how certification acts as a great way to add value overall.

Legal Forms Toolkit for Adventure Travel Companies - Interactive Webinar

THURSDAY, JUNE 23, 2011 - 10:00 AM PDT

MEMBERS ONLY - MARK YOUR CALENDARS!

Every adventure travel company requires a solid legal foundation. For this reason and in response to member suggestions, ATTA is considering whether it would be feasible to develop and provide members with an online database of standard legal forms that would be useful to their businesses. To that end, on June 23, 2011, ATTA will be hosting an interactive webinar to discuss the types of legal forms that should be in every adventure travel company’s toolkit.

Two ATTA members who are also attorneys, Mona McPhee and Chunnie Wright, will provide an overview of the major legal areas in which agreements are typically required such as risk management, employment, intellectual property, confidentiality agreements and more. ATTA members will have an opportunity to provide input and ideas on templates that would be helpful to them in running a successful business.

Content is King; Making the most of your supplier/operator relationships to enhance marketing strategies.

THURSDAY, JUNE 30, 2011 - 10:00 AM PDT

MEMBERS ONLY - MARK YOUR CALENDARS!

In the Adventure Travel Industry today, online marketing is the most compelling opportunity for many operators as these strategies are inexpensive and a good way to interact directly with traveling consumers by telling stories and sharing experiences; bringing destinations to life. Often, travel suppliers and operators seem to be working in “silos” instead of partnering when it comes to online marketing.

On this webinar, Sarah Fazendin and Kathy Dragon with Travel Marketing Worldwide share opportunities to strengthen online marketing strategies by focusing on how suppliers and operators can more effectively work together, share many strong examples and explain how ATTA members can take advantage of tools and technology that are readily available to implement strong and compelling online marketing campaigns.