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The 2010 ATWS Puts the Cairngorms in the Adventure Spotlight

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More than twenty international tour operators, travel agents and travel writers were visiting the Cairngorms National Park over the weekend participating in Pre-Summit Adventure activities on the run up to the Adventure Travel World Summit talking place in Aviemore this week 4th – 7th October.

The Adventure Travel World Summit (ATWS), which is being held in the UK for the very first time, has attracted almost 600 delegates from more than 50 different countries. Bringing together tour operators, destination management organisations and a host of other industry experts, the summit is the global adventure travel industry’s main annual conference organised by the Adventure Travel Trade Association (ATTA).

The groups visiting the Cairngorms travelled from a variety of countries including Canada and the USA to sample what the region has offer in terms of adventure. They focused on three themes – Fur, Fowl & Furkins, the Spirit of the Cairngorms and the High Road to the Summit. The delegates had the opportunity to try a range of activities including mountain biking, walking, nature and wildlife based trips while taking in the world class scenery of Cairngorms National Park.

The ATWS conference takes place the same week that VisitScotland launches its new Activity Providers grading scheme.  The scheme has been designed to benefit the growing number of activity providers, such as fishing tour operators and canoe instructors, who run their businesses without a visitor premises and who meet their customers, for example, by a loch, on the beach or at the base of a mountain.

VisitScotland’s Regional Director, Scott Armstrong said: “In partnership with the Cairngorms National Park Authority and Highland Council, VisitScotland is delighted to be hosting the seventh Adventure Travel World Summit. This fantastic event allows an opportunity to pre-promote other areas of Scotland that provide an excellent choice of adventure activities helping to enhance Scotland’s reputation as the adventure capital of Europe, bringing a healthy return on investment.

“Whether you are into water sports, climbing or for the slightly less adventurous, taking a stroll and enjoying the stunning scenery, there is an enormous range of exciting outdoor activities available throughout the Highlands.”

For further information, please contact:

Sally Wallis, Corporate Press Officer North, VisitScotland

Tel: 01224 288816 Mobile: 07785 515465

Email: [email protected]

Lorna MacLennan, Corporate Press Officer North, VisitScotland

Tel: 01463 244171 Mobile: 07785515469

Email: [email protected]

Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.

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