The top five destinations for the U.S. were Zurich, Geneva, Lake Lucerne, Bernese Oberland and Basel Region. The biggest growth of American visitors was recorded in Interlaken and the Jungfrau Region.
With regards to hotel arrivals, the U.S. is the second most important foreign market for Switzerland (after Germany), and with regards to overnights, the third most important (after Germany and the UK). “Switzerland has long been very popular with travelers from the U.S. Nevertheless, we expected a slight minus for 2012 due to the continually weak USD to the Swiss Franc. We were positively surprised by the strong demand from the U.S. especially for the Swiss cities and some Alpine resorts”, says Alex Herrmann. "Obviously, Americans appreciate the outstanding quality of Swiss service and enjoy the authentic experience during their vacation in Switzerland."