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Swedish ATTA Member and Fly Fishing Operator FishYourDream Expands in Adventure Travel

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bjork-toppbild-3We discovered and developed three destinations and properties for fly fishing; Ammarnäs, Gotland and Tjuonajokk. Ten years later we are taking the next step. FishYourDream presents a new brand to provide more Adventure Travel to a new client base.

Björk Experience.

We keep the FishYourDream brand intact for our current core fly fishing markets, but reach out for travelers seeking deeper experiences in areas such as trekking, kayaking, wildlife watching, cycling, and Digital Detox. Since two of our destinations are in Swedish Lapland, we also offer very authentic Sami experiences. The Sami are the indigenous people of Sweden and trips include taking part of their traditions, history, food, spiritual world, artwork and everyday life. All in the arctic beauty of Swedish Lapland.

“This is a way of getting more out of every property for us, offering new activities to new guests in new seasons. And it means a new way of discovering these magnificent places and people for all the curious travelers out there.” Says Per Jobs, owner and founder of FishyourDream and Björk Experience.

As we launch the new brand we are also presenting a series of physical upgrades to the properties, to match the quality demand of the intended new markets. We are also going in to state of the art solar power production, harvesting the midnight sun to reduce dependency on fossil fuel.

We are now seeking international outbound operator partners and adventure journalists to help us promote the venture. Please contact [email protected] for more information. And of course, visit the website:

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