Global adventure travel firm brings lifetime of experience, passion, authenticity to outdoor adventures
Upstart adventure travel outfitters SnowLocals and AdventureLocals have hired Park City-based SIMBOL Communications as their public relations agency of record. The “Locals” offer top-notch ski trips to Japan and various outdoor adventures all over the globe, respectively, and are hoping SIMBOL can help further spread the word about their unique style and expertise.
One of those unique facts: They’ve never sent (nor plan to) any clients to places or on adventures they haven’t personally checked out first. This is especially rare in the computer age, where agencies can simply check the website and book according to photos and marketing content. They know exactly what their clients can expect, so the only surprises are positive ones.
“It’s this vast experience and intimate knowledge of skiing all over Japan that sets us apart from most agencies,” says Charlie Cohn, one of the two founding brothers. “That’s why we chose the name SnowLocals: When you go to a new resort, the best way to experience it is with a local. Well, we’ve become ‘locals’ at many of the country’s finest resorts, and we love sharing that knowledge and passion with our clients.
Charlie and his brother Jake were born and raised in the outdoors, spending their entire lives skiing, rafting, trekking, camping and everything else you can do outdoors – and they did so in over 90 countries collectively! Skiing was their main passion, and both skied professionally and produced ski films all over the world before launching SnowLocals.com. Jake managed to see great success in moguls and big-mountain skiing despite struggling with severe asthma his entire life, adding even more intrigue to their story. He’s also a renowned speaker on the subject.
Of all the places they’ve skied, Japan captivated them as no other area could: In 2011 the brothers discovered the outstanding skiing, monster snowfalls, minimal crowds and ancient culture that Japan can offer, and have been skiing and exploring there extensively ever since, which has allowed them to build strong relationships all over Japan’s ski country. In doing so they realized that much of Japan’s ski country still operates the old-fashioned way, so an agency with vast local experience is critical. This led to the launch of SnowLocals.com two years ago – this will be their third season in business there, and they’ve already provided hundreds of clients with unforgettable trips of a lifetime.
As highly accomplished surfers, river-guides, trekkers, and more, they had more to offer than just skiing; so after two years with SnowLocals, the Cohns launched AdventureLocals this summer to focus on a wider variety of excursions to other exotic and adventure-filled global locations. Planned trips for their first season in ’18 will send clients on trekking trips to Nepal, surf trips to El Salvador, and many more in the future. They’re hoping SIMBOL can help build that summer clientele among cyclists, hikers, paddlers, etc.
“The boys at SIMBOL share our passion for and knowledge of skiing and outdoor adventures in general, and the contacts and relationships in both endemic and non-endemic media. Even our logos are similar! They’re the perfect agency to help us generate some major buzz about what we offer with the right outlets,” adds Jake.
SIMBOL Co-Founder Scott Boulbol shares this enthusiasm about the partnership. “I too grew up skiing and enjoyed seven years as a local in Vail. There’s no question that having locals plan your trip is the only way to go! And Nic (Sims, his partner at SIMBOL) lives in another ski town, Park City, where he teaches skiing part time,” says Boulbol. “And as PR folks and fellow world travelers, we’ve been organizing trips and events for media across the globe for years, so this is truly an ideal partnership.”
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