Share Your Most Absurd Holiday Experience and Win a Trip to Finland

25 January 2010

"I wish I was in Finland" is a campaign by the Finnish Tourist Board that questions tourist clichés and challenges travellers to share their most absurd holiday experiences for the chance to win a vacation in Finland. The campaign launches Finland’s new tourism portal at

The Finnish Tourist Board launches a campaign which challenges tourist clichés and traditional mass tourism destinations. With the tag line “I wish I was in Finland”, the humorous campaign introduces Finland as an authentic and interesting destination for travellers looking for a fresh alternative to the conventional.

The campaign features a playful photo competition in which visitors are challenged to upload photos of their most absurd holiday experiences at the new portal. The ten top-rated photos will automatically qualify for a lottery to win a luxury holiday for two in Finland.

The photo competition runs from December 15 to February 28, 2010 at

New Visit Finland portal invites you to explore, search, book and participate

Visit Finland’s new portal launched in autumn 2009 at reveals Finland’s many faces by allowing visitors to explore facts about Finland, search and book trips as well as share experiences with fellow travellers. The website serves travellers, trade and media in ten languages: Chinese, English, Finnish, French, German, Italian, Japanese, Russian, Spanish and Swedish.

The portal consists of three sections: Finland Guide allows you to virtually explore Finland by navigating through different topics of interest, viewing the destination location on the map and seeing ratings by other users. The Travel Planner is a one-stop-shop where you can build your entire itinerary, from transportation to Finland to accommodations and activities for your stay. Our Finland is a community section that welcomes you to share experiences by posting travel stories, photos and videos, as well as rate destinations and services.

A mobile version of the portal is also available at allowing travellers to access their travel plans, find the nearest cash machine, get a weather forecast or add photos to their blogs on the site’s Our Finland section.

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Finland in Brief

Aside from ice hockey, F1 drivers and mobile phones, Finland is perhaps best known for its lakes, forests and archipelago. There are hundreds of thousands of islands and lakes, and the dream of every Finn is to have a little cottage on the shore of one of them, a place where he can kick off his shoes, go fishing, and indulge in the sheer luxury of a good sauna.

Did you know that Finland has…

  • 5.3 million inhabitants (17 people per sq km)
  • 1.8 million saunas (approx. 500 are traditional smoke saunas)
  • 180,000 islands
  • 188,000 lakes (which account for 10% of the total surface area)
  • 465,000 holiday homes
  • 230,000 reindeer (you can meet them face to face in Lapland)
  • 1,000,000 salmon (maybe more)
  • 35 national parks
  • 5.2 million mobile phones (Nokia is a Finnish brand)
  • 1 Santa Claus - the real one!