AdventureTravelNews

Resmark Systems Designs New Platform Integrating Distribution, Marketing, Sales & Operations Into Single, Streamlined Application

A company that helps businesses manage digitally booked reservations for a panoply of leisure and lifestyle business clients launched the beta version of its newly streamlined platform this fall.

Resmark Systems’ newly designed platform will integrate four powerful distribution, marketing, sales and operations tools directly into a single application. The result? Rather than a quartet trying to play together from a distance, Resmark Systems will have a full symphony under one roof that leads clients to a standing ovation – every time – from their own guests.

“We’re constantly addressing the challenges of conducting business in the fast-paced world of the web,” said Chip Broyles, Business Development Manager for Resmark Systems. “It’s critical that no steps are missed from an initial website visit, to generating a lead, to following up automatically, to closing a sale, to communicating prior to an event, to collecting signatures (related to liability issues) and guest information and to posting trusted reviews.”

A key feature of this ramped up platform is called TrueConnect, which allows tour resellers to create their own network, tailoring their tour mix perfectly to their target customers within their unique region.

“TrueConnect is like becoming the Amazon of travel for any given part of the world. You can even customize tour marketing details and pricing via each distribution channel. The result? More sales of your tours and partner tours,” explained Broyles.

In use daily around the clock, Resmark Systems is hosted across multiple servers simultaneously, functioning as both a real-time backup and an automatic fail-safe environment. Should any server ever have an issue, a clone of that server will instantly take over, providing continuous availability to both sales agents and online guests. Because the company has earned a reputation for reliable and dependable service, it has a proven track record of serving some of the biggest tour companies in the world with critical needs that vary from tour to tour.

“Our solutions provide hundreds of elements that can be customized, from dynamic inventory settings, user-defined payment requirements, customized labels and data collection fields, personalized reports, to unlimited lead forms and waiver document templates. The end result is that clients using our flexible tour booking software can run their customer-driven tour and leisure businesses as they see fit,” said Broyles.”

Research shows that companies that have upgraded to Resmark convert 50 to 200 percent more leads than prior to using the system. Its digital liability waiver process called WaiverSign helps eliminate human error and paperwork as it speeds up the process of securing signatures on liability waivers from clients.

“We had a 68.3% increase in online tour sales in the first year using the Resmark reservation system. Choosing this system has been one of the best decisions we’ve ever made!” Sutton Bacon, CEO of Nantahala Outdoor Center.

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