Salt Lake City, UT — Resmark Systems, the premier marketing and reservation software platform for tour operators in the adventure travel industry, will host a complimentary five-part, online travel marketing summit entitled; The Super Series beginning Oct. 6.
The programs, all planned for Thursdays are timed to begin at 1 p.m. EST:
Oct 6 “Travel Websites that Sell – 5 Ways to Kick up Your Online Mojo” with Chad Allen, Resmark Interactive. Explore some of the most effective travel websites and cover five important steps that will make a site more successful and engaging.
Oct 13 “An Adventure in Selling – How to Convert Incoming Calls to Sales” with Barry Himmel, Senior VP Signature Worldwide. Find out how making a few simple changes in the way phones are answered will translate into legendary service and greater sales.
Nov 3 “Are You Ready for the Mobile Revolution? – How to Fix Your Website for Phones and Tablets” with Marla Johnson Norris, CEO, Aristotle Interactive. With more and more of your customers looking at your website in a mobile format, what can that mean for your business?
Nov 10 “Email that Gets Results — The Best Strategies from 2011 and How to Use Them” with Joel Book, Principal, Market Research & Education Group at ExactTarget. Uncover some of the best email strategies from 2011 and learn how travel companies can apply them.
Nov 17 “Travel, Tweets and Trends Revisited — How Real Businesses are Making ‘Social’ Work in Tourism” with Brandon Lake, Founder of Resmark Systems and Jason Reckers, Director of Online Strategy, Adventure Travel Trade Association. How does your company stack up against others in the travel industry when it comes to using tools like Facebook and Twitter? How much time should you spend with it? What are the best ways to use social media? Tune in to this executive summary of the second annual Travel, Tweets and Trends survey to find out.
For complete seminar details, bonus offerings, speaker bios and online registration visit: http://www.resmarksystems.com/travel-marketing/
“We’ve brought together excellent guest speakers from around the world to cover topics in travel marketing from website design to legendary phone service,” explains series founder Brandon Lake of Resmark Systems. Following are some of the experts involved:
Joel Book: Principal with the Market Research & Education Group ExactTarget, Book was voted one of the “50 Most Influential People in Sales Lead Management.” Joel combines 30 years experience with consulting for companies like Microsoft, Hasbro and Purina.
Marla Johnson Norris: CEO of Aristotle Interactive, an award-winning integrated marketing agency, Norris is a nationally recognized expert and speaker on Internet and interactive marketing.
Chad Allen: Holding the reigns of Resmark Interactive, a progressive design and development firm focused on adventure travel and tourism, Allen has been involved in many aspects of the web industry since its infancy in the late 90’s. Chad has worked with several high-profile Fortune 500 brands and been instrumental in assisting them in implementing their web strategies.
Barry Himmel: As senior vice president of Signature Worldwide, Himmel has helped numerous travel and adventure companies develop their customer service and sales strategies to build a culture in which they are consistently exceeding customers’ expectations and driving revenues.
Jason Reckers: As Director of Online Strategies for the Adventure Travel Trade Association, Reckers provides a focused consulting role in helping the association with strategic planning and development of online solutions to help not only meet the growing needs of internal operations, but also building valuable, new membership benefits.
Brandon Lake: Lake helps run two of the most successful tour operations in North America, Western River Expeditions and Moab Adventure Center. He founded Resmark Systems, a leading reservation system and consulting service, which has helped tour operators produce greater sales and operate more cost effectively.
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