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Pancakes with the President: Iceland Tourism Gets Creative

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According to a recent article by, Iceland is engaging in a unique campaign to revive its faltering tourism industry, which has yet to fully recover from the the volcanic ash cloud last year that so badly disrupted both air travel and further impaired the country’s economic woes since 2008. The small country is now advertsiing “Inspired by Iceland,” a project initiated by President Ólafur Grímsson and revolves around engaging tourists with Icelanders – locals, including politicians are opening their homes up for homestays as well as other colorful social attractions:

If you have interest in pancakes with a president, sushi with a mayor, or a footbath with a government minister, this may be the time to make a trip to Iceland…

“We want visitors to our country to become Icelanders, to ‘be Icelandic.’ The ash cloud last year made us think really hard about what coming to Iceland meant,” said Katrín Júlíusdóttir, minister for tourism.

To learn the dramatic effect the campaign is already having, read the entire article on

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