Global Adventure Markets Continue to Expand

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ATTA adds team to support sustained growth across all regions. As the global appetite for adventure grows, the ATTA community has been deepening throughout Europe, Latin America, and across North...

Peace and Progress Through Thoughtful Travel

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Honored this year by both AFAR and Outside Magazine as a travel-industry visionary, Shannon Stowell, CEO of the Adventure Travel Trade Association, turns his sights to the year ahead. The...

Adventure Travel in an Era of Change

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The way forward in the face of climate change is constantly evolving – but taking the first step is critical. This article and research developed with contributions from Nicole Cocolas,...

Guides are the Storytellers of Destinations

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Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...