Who Are You? Branding 101 for Tour Operators
A company’s brand identity refers to the visible elements of its brand such as the logo, associated colors, and design, along with written elements like verbal tone and style. These...
Global Travel News
Wildlife Tourism Five Times More Lucrative Than Illegal Wildlife Trade
From bird watching in Costa Rica to spotting tigers in India, wildlife tourism entices travelers to all corners of the globe. Unfortunately, in many of the destinations where wildlife tourism...
Sponsored PostDestination
Rota Vicentina: To Love an Untamed Region
Considered one of the most beautiful coastlines in the world, southwest Portugal was a well-kept secret for many years. Though not a secret anymore, it is still managed as one....
Business Development
With The Right Facilities, Amenities, Latin American Adventure Destinations are Well-Positioned for Incentive Travel
Two years ago, I traveled to the Ecuadorian Amazon to visit the Napo Wildlife Center, an Indigenous-operated ecolodge in Yasuni National Park. It was an amazing experience — a place...
Business Development
Done Right, Partnerships with Travel Influencers Elevate Destinations’ Brand Awareness, Drive Visitation
With the proliferation and reach of social media, destinations can no longer rely on archaic media marketing tactics to disseminate awareness and information. Yesterday’s television advertisements have been replaced by...
Red Rocks Initiatives Receives UNWTO Award
Rwanda was once again featured on the global tourism and conservation map when Greg Bakunzi, the founder of Red Rocks Cultural Center, stepped in to claim another award during the...
The Explorer’s Passage Launches New Travel Arm to Help People Transform Their Lives Through Adventure
The Explorer’s Passage (TEP), a leading social impact and historical immersion adventure travel outfitter has announced the launch of its Gladiator Trek (GT) Expeditions. The focus of the GT Expeditions...
World Expeditions Expands Its Carbon Neutral Initiative to Include Its Entire Range
As part of its ongoing commitment to sustainable travel, adventure travel specialist World Expeditions has expanded its carbon neutral travel initiative to include every trip across its global range. From 1...
Chimu Showcase the Ocean Endeavour as Their ‘Sustainable Feature of the Month’ in October
Latin America and Polar Travel Specialists, Chimu Adventures, are showcasing their new Antarctic vessel, the Ocean Endeavour, as their ‘Sustainable Feature of the Month’ for October. This recent Chimu initiative,...
Costa Rica Named ‘UN Champion of the Earth’ for Pioneering Role in Fighting Climate Change
Costa Rica has just received the 2019 Champions of the Earth award, the UN’s highest environmental honour, for its role in the protection of nature and its commitment to ambitious...
Events
Summit’s Off-Site Sessions Encourage Creative Thinking, Physical Activity
Creatives, activists, and visionaries from across the globe shared their expertise and passion with Adventure Travel World Summit delegates through an array of unconventional outdoor sessions — more than any...
Events
Behavior Smart: Understanding How People Think — and Applying It to Adventure Travel
The human brain is never more surprising than when making a decision. It often makes choices that run counter to what seems like “good ideas.” It’s influenced by biases deep...
Events
Summit’s Inaugural Gear Trail Leads to Partnerships with Adventure Operators
New to the Adventure Travel World Summit this year, the Adventure Gear Trail featured 10 outdoor gear brands specializing in travel off the beaten path. Throughout the Summit venue, gear...
Events
Industry Leaders Peer into the Looking Glass
On Thursday, 19 September, the Adventure Travel World Summit in Gothenburg, Sweden, closed with The Looking Glass, a “fireside chat” between Adventure Travel Trade Association (ATTA) CEO Shannon Stowell and...
Events
Climate Action Leadership Studio Urges Action in an Imperfect World
Daily headlines in newspapers around the world. Alarming studies and projections regarding melting glaciers and rising sea levels. A drastic loss of biodiversity. Chaotic weather with record seasonal extremes. Public...