2018, the Year of the Rhino
In 2018, the Lewa-Borana Landscape is proud to report 18 new rhino births, which brings the total rhino population to 97 black rhino and 87 white rhino. This accounts for...
Two Heliconia Films Selected as Finalists in the 2019 Paddling Film Festival World Tour
Heliconia is proud to announce their short films Paddling with Kids: Starting Kids with Kayaking and Sea Kayak Surfing in Jamaica have been selected for the 2019 Paddling Film Festival...
Industry Voices
Eye on the Industry: Plastic-Free Flights, Receding Glaciers, and Hidden Facebook Marketing Tools
Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates,...
Business Development
Unexpected Partnerships Enhance Tour Offerings, Expand Customer Reach
The best strategic partners go together like hiking trails and trekking boots — you can have one without the other but their complementary features enhance each other. These partnerships enrich...
GLP Films Opens Call for Submissions to “Short-Film Showcase” at ITB Berlin 2019
Popular “6th Annual Short-Film Showcase” will Feature the Best Sustainable Tourism Films of 2019 from around the globe Celebrating their 10th Anniversary, GLP Films (GLP), an award-winning content marketing agency...
KE Adventure Travel Announces the Top 4 Nepal Travel Trends for 2019 as Travelers Seek Alternative Adventures
With the number of visitors to Nepal reaching a record-breaking 1 million in 2018, experts KE Adventure Travel are seeing a huge trend in travelers looking to find alternative ways...
Vagabond Small Group Tours of Ireland Walks with Two Awards at Annual Irish Tourism Event
Vagabond Small Group Tours of Ireland is no stranger to accepting awards. In early February the company received not one but two 2019 Irish Tourism Industry Awards presented Feb. 2...
EXO Makes Responsible Travel Choices Easy for Agents
Traveling responsibly has never been easier. There is now a brand new way for agents to choose and book responsible travel choices via EXO Travel‘s website. This latest innovation comes...
ATTA Pursues Climate Education, Action Focused on Carbon Removal
Commercial adventure travel companies have actively pursued a range of environmental conservation, wildlife protection, and social goals for many years. In our industry, there are countless examples of companies that,...
Field News
Adventure Travel Trade Association Enters Partnership with ISPO Group, World’s Leading Sports Network
The Adventure Travel Trade Association (ATTA) and ISPO, the world’s leading sports network for business professionals and consumer experts, announced a long-term, international partnership, which begins in 2019 at Europe’s...
Red Rocks Initiatives Receive UNWTO Award
Rwanda has once again featured on the global tourism and conservation map when Greg Bakunzi, the founder of Red Rocks Cultural Center, stepped in to claim another award during the...
Women Seize the Oars – Holiday River Expeditions Reports Growing Number of Females as Rafting Guides and Guests
Women’s empowerment has seized the rafting industry. A leading river company is seeing a sizable uptick in the number of women now part of its crew of raft guides and...
Quark Expeditions Celebrates Steel-cutting of Groundbreaking New Expedition Ship
Purpose-built expedition vessel sets new standard for polar exploration Quark Expeditions, the leader in polar adventures for three decades, celebrated the steel-cutting of its pioneering new ship today, launching an...
MT Sobek Announces New Custom Trips in the Americas
The pioneers of adventure travel launch a fully custom travel division in 2019 As the new year kicks off, the adventure travel company MT Sobek announces enhanced custom travel offerings,...
Business Development
Pinterest’s New Travel Personas Offer Guidance for Maximum Exposure and Reach
When it launched in 2010, Pinterest immediately acquired a reputation as a social platform for women interested in making their own birthday cards and organizing closets by color. But with...