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Non-profit Helps Travel & Tourism Industry Proactively Address Global Warming

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Boulder, CO (January 30, 2007) – Sustainable Travel International (STI) announced today that it has expanded its services related to carbon offsetting in response to growing consumer and industry demand for market-based systems and user-friendly programs that help to curb global warming. The new precedent setting program involves seamlessly integrating custom carbon calculators into business web sites so that consumers can easily compensate for their personal and travel-related carbon dioxide emissions on-line.

Selected as the New Oxford American Dictionary Word of the Year in 2006, “carbon neutral” has become the new buzz word in the US. The rise in popularity of what was a foreign concept only two years ago has increased demand for transparent and credible carbon offset programs. “Current demand is skyrocketing. We get calls and email from consumers, businesses and the media all of the time, asking how they can get involved with carbon offsetting without a heavy investment,” explains Peter D. Krahenbuhl, STI Vice President who directs the non-profit’s Carbon Neutral Travel initiative. “More and more businesses – from large tour operators and expedition cruise ship companies to major resorts and non-profits – want to give customers the ability to take personal responsibility for neutralizing their own carbon dioxide emissions. At STI, we make it accessible and affordable.”

The carbon calculators STI offers start at only US$99 for a co-branded calculator that calculates the carbon dioxide emissions associated with flying, driving, home electricity, and hotel stays, whereas more customized calculators start at US$299. These fees include greenhouse gas emission assessments (additional charges may apply), education and training materials, and media outreach and marketing support.

“By giving consumers and businesses the information they need, we’re empowering them to address their own GHG emissions,” adds Brian T. Mullis, STI’s President. “Our holistic approach affords us an opportunity to determine how best to integrate a carbon offset program into any given business, and it helps to ensure our partners’ success.

For more information on custom carbon calculators and other STI carbon offset programs, please call Peter D. Krahenbuhl at 303-448-0967, email [email protected] or

About Sustainable Travel International (STI)
STI, recently featured in the New York Times, USA Today, US News & World Report, and The Wall Street Journal, is regarded for its due diligence in selecting the ‘best of the best’ offset partners, including MyClimate and Bonneville Environmental Foundation (BEF). BEF Green Tag projects are certified by Green-e ( And, MyClimate projects are developed in accordance with procedures, criteria and methodologies from the clean development mechanism (CDM) of the Kyoto protocol and the criteria of The Gold Standard ( All projects STI offers are inspected, verified and certified by independent, third-parties. Recent notable offset efforts include the 2006 FIFA World Cup, HSBC (one of the largest Banks in the world), Ben & Jerry’s, Whole Foods Market, World Wildlife Fund.

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