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New Switzerland Roadshow Travels Through North America

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RHAETISCHE BAHN: Glacier Express - Der Glacier Express auf dem Oberalppass. Der langsamste Schnellzug der Welt. Glacier Express - Glacier Express on the Oberalp Pass. The slowest express train in the world. Glacier Express - Il Glacier Express sul Passo Oberalp. Il treno rapido piu lento del mondo. Copyright by Rhaetische Bahn   By-line: Danuser

This April, North American tour operators, travel agents and travel media get to travel through Switzerland in a few hours, right on their door step. Switzerland Tourism’s new roadshow “Road-to-Switzerland” makes it possible.

Switzerland is popular as a travel and vacation destination in North America. The small country in Europe can look back on seven years of growth from the U.S. market.

40 Swiss Partners Traveling

To enable tour operators and travel agents to benefit from Switzerland’s popularity, Switzerland Tourism provides them with further education opportunities such as “Road-to-Switzerland” in April. “With the ‘Road-to-Switzerland’ through the U.S. and Canada, we introduce a new format for us. We are joined by 40 partners from Switzerland, with whom the travel industry community will be able to connect in a convenient, productive and fun way”, says Alex Herrmann, Director North America, Switzerland Tourism. The roadshow stops in Toronto, Chicago, New York, Boston, Los Angeles and San Francisco.

Thanks to the roadshow, tour operators and travel agents have a chance to receive information and tools to better recommend and sell Switzerland to their clients and learn what’s new in Switzerland, such as a new direct flight connection from San Diego to Zurich twice a week. Edelweiss, Switzerland’s leading leisure airline, is further expanding its route network to North America and operates this flight together with Swiss International Air Lines, from June 9 to September 18, Mondays and Fridays.

New E-Learning Program

At the roadshow, Switzerland Tourism will also present its new interactive global elearning program. “Travel professionals around the world and across North America have asked us for more training options. We listened and created the new ‘Switzerland Travel Academy’ together with USI, the Università della Svizzera italiana in Lugano. It will be available in more than 10 countries including the U.S., Canada, the United Kingdom, Brazil, Spain and Germany”, explains Pascal Prinz, Manager Trade Relations and responsible for agent training in North America. With the new e-learning program, travel professionals can specialize in areas such as outdoor activities, lifestyle travel, the Grand Tour of Switzerland, or specific Swiss regions. In just 3 hours, they can become a certified Switzerland Travel Expert at

“Road-to-Switzerland” Dates in Detail

April 4, Toronto
April 5, Chicago
April 6, New York
April 7, Boston
April 10, Los Angeles
April 11, San Francisco

Link to sign up for events:

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1 Comment to New Switzerland Roadshow Travels Through North America

  1. Hello,
    I hope me email would found you well,
    I am very interested to learn more about Switzerland, and I’ve been looking forward to roadshow,
    but unfortunately its not available to register.
    Please advise if you can add two more agents to your Los Angeles show.

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