Wednesday, June 17th at 10:00 AM PDT / 17:00 UTC
Annie Ellicott (read biography)
2009 is revolutionizing the way we do business. We are witnessing a new economic paradigm and consumer behavioral shifts which will impact adventure travel beyond the current negative sales cycle.
Times like these call for extreme clarity about:
The assumptions we make about our clients motivations, mindset and 2009 / 2010 definitions of “value”- Prioritization of customer segments and customer relationship management
- New platforms for product merchandising and client interaction
- Competitive positioning in the new world of deals and discounting
- ROI from strategic investment in marketing initiatives across media vehicles
- Research how your prospects are changing their search, planning and booking behaviors
- Repackage and reposition your products to meet a new consumer mindset
- Craft promotional offers which resonate with consumers current add value while protecting your margins
- Creatively incent and expand distribution channels to drive increased inquiries and sales
- Partner with other destination players to leverage your marketing investments
- Deepen your client relationships to drive long-term value for your business
- Leverage your resources (staff, time and $$) more effectively