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Lanka Challenge 2011; the meaningful journey goes island wide!

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Dubai, U.A.E – After captivating the world through two sublime editions of the Lanka Challenge, Large Minority has recently announced their plans to go island wide!

In 2011, the popular three-wheeler charity driven event will now feature a second route which will cover the pristine West and charming South Coasts from the 8th to 18th April. In addition to this their legendary North West route will also take place from 19th to 30th August. Juan Paredes, Partner and Organizer of Large Minority, who along with Julian Carnall conceived and organized the event says: “After the success of the Lanka Challenge 2010, it is only natural to expand our meaningful adventure and add a second route in April. The Lanka Challenge South West will cover the untouched West and popular South coasts and will provide participants with the opportunity to experience even more remote, scenic and challenging roads”.

The Lanka Challenge South West will see intrepid travelers from around the world traverse over 1,100 km’s of the island of Sri Lanka in one of the funkiest modes of transport invented by man – the humble auto-rickshaw. The 11 day three-wheeler Challenge, will give teams of two or three a close up and personal experience of some of the most fascinating historical sites and natural delights of the spice island, while raising funds for local charities and environmental organizations.

The event which is organized in cooperation with the Sri Lankan Ministry of Tourism and Sri Lankan Tourism Promotion Bureau is sponsored by Sri Lankan Airlines – The National Carrier of Sri Lanka. The organizers anticipate a total of 24 teams / 54 international participants for each event. Carnall says: “We are looking forward to once again show the world that Sri Lanka is a safe and peaceful place to visit. 2011 is going to be a very important year for tourism in Sri Lanka and we are very proud to support the Visit Sri Lanka 2011 campaign”.

Responsible Tourism
The Large Minority team will continue to support its local partners; Red Cross Society of Sri Lanka and Land Owners Restore Rainforests in Sri Lanka. A total of 10 per cent of each team’s entry fee will be split evenly between them. Paredes adds: “Since 2009 we have raised over USD 16,000 which we have used for different charitable projects including; donating water purifying filters for the IDP campsites, donating resources for the Lahugala School, organizing an environmental awareness campaign at the Wattegama School and planting more than 450 indigenous trees to offset our carbon emissions. In 2011 we hope to double this amount and touch many more lives through our sustainable initiatives”.

In addition to this, the organization also donates 10 per cent from sponsorship agreements and encourages each team to raise additional funds as well. Carnall adds: “In 2010 participating teams raised over USD 14,000 for different charities in and out of Sri Lanka. This was an amazing achievement which will benefit many people”.

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