The Future of Travel with Virtual Experiences
It’s no secret that travel awakens and inspires. The curious and the brave often find their way around the world, carrying what they learn with them. As we move into...
Carbon Neutral
The Women Behind the Vision: Tomorrow’s Air
Women Innovators in Climate and Travel Share Their Perspectives In January 2020, Casey Hanisko, President of Adventure Travel Trade Association (ATTA), introduced Tomorrow’s Air to ATTA team during a marketing...
Carbon Removal Innovator Tomorrow’s Air Wins Newsweek’s 2021 Future of Travel Visionary Category
For the travel and tourism sector, it’s as much a time of reimagining and rebuilding as it is a time of intensifying awareness and urgency around addressing climate change. It...
Two Global Leaders Draw on Past Experience to Create An Impact Strategy for A Climate-Focused Organization
In almost every conversation about mission-aligned businesses, one name regularly tops the conversation: Patagonia. The company is a true embodiment of its central mission, which Founder Yvon Chouinard summarises as:...
Climate Communications Evolves: A Conversation with Nicole Cocolas
In this episode of the Airrows on Air podcast, Nicole Cocolas, a former ATTA climate team member who is now a Lecturer in Transport Management at the University of Surrey,...
Perspectives from a Former Techie Entering Sustainable Travel
Hilary Matson spent eight years working in product and marketing roles at e-commerce behemoth Amazon before switching tracks and founding her sustainable travel company, Yūgen Earthside in June 2020. Yūgen Earthside...
Deepening Intentions: A Pioneering Adventure Yoga Company Folds Climate Action Into Its Business
When Jen Hoddevik founded The Travel Yogi in 2010, her goal was to elevate the experiences she knew were possible through both adventure travel and yoga by blending them. She...
Mission Driven Collectives Join Forces to Support Local Entrepreneurs and Climate Action
As the world continues to evolve through the COVID-19 pandemic, there is renewed interest in collective action and cooperation mechanisms to tackle global problems from health to social justice to...
BirdsChile Joins Tomorrow’s Air as a Benefits Provider
In October 2015, I was lucky to attend an Adventure Travel World Summit in Puerto Varas, Chile, in which North Face founder and billionaire Doug Thompkins delivered a keynote presentation....
Formalizing ATTA Emissions Measurement and Offsetting with Ecollective
The Adventure Travel Trade Association has been carbon offsetting events every year since 2016, and gradually expanding its climate action programming. In 2021 we are taking the next step in...