How Travel Companies Boost Revenue with Newsletters

Tnooz recently published an article on how to boost revenue using newsletters. Opening advice? "Contrary to what many believe, a newsletter’s first aim is not to increase revenue, but to build trust with your audience."

The piece posits seven necessary steps in creating effective newsletters:

1. Create a compelling reason to sign up (e.g. travel deals, white papers, eBooks, photos, etc.)
2. Design an opt-in form and place it prominently on your site
3. Create a thank you page which provides further value
4. Write a “Welcome” email letting your subscriber know they’ve signed up successfully
5. Deliver your opt-ins promise (e.g. travel deals, white papers, eBooks, photos, etc.)
6. Send a series of emails which continue to add value
7. Build a trusting audience