Recent Sponsor Growth Reflects Rising Sector Confidence, Expanding Global Network
(SEATTLE) – September 17, 2009 – Global Rescue, a leading provider of worldwide medical, security, evacuation and crisis response services, has become a “Major Sponsor” of the Adventure Travel Trade Association (ATTA) and its October 19-22, 2009 Adventure Travel World Summit (ATWS).
Global Rescue is one of three Major Sponsors that have entered into long-term sponsorships of the ATTA and its annual Summit events. Recent sponsor growth, mirrored by record membership sales at the ATTA in 2009, reflects rising confidence and growth in the adventure travel sector within the leisure travel market, as well as the association’s expanding global network.
“We help make the world safer for adventure travelers and reduce the legal and operations risks for tour operators,” said Global Rescue Chief Executive Officer Dan Richards. “The ATTA’s selection of Global Rescue as their exclusive medical, security and evacuation sponsor clearly indicates how important the safety and welfare of the client is to the industry.”
Backing for the ATTA also is increasing at other sponsorship levels in strategic service categories as well, including the recent addition of AdventureLink, Inc. As a new Contributing Sponsor, AdventureLink, the world’s largest online source for booking adventure travel, supports the ATTA, plus, it joins the 2009 Adventure Travel World Summit stable of significant sponsors including: Host Destination Tourisme Québec and Aventure Ecotourisme Québec; Major Sponsors ExOfficio and Men’s Journal; and Key Sponsors Alpine Tourist Commission, Archaeology Magazine, Best of the Alps, Brazil, Eddie Bauer, Tourism Promotion Corporation of Chile, Innovation Norway, and National Geographic Adventure.
Industry service organizations aligning with the ATTA are on the rise, with each providing vital support and value to a specific aspect of the adventure travel trade. In the case of Global Rescue, which airlifts climbers from the Himalayas, skiers from the Alps and the Andes, its partnerships with hundreds of tour and travel operators worldwide is a strategic service match for the ATTA as it helps adventure travel operators and travelers to be better prepared for the unexpected risks of travel.
Such service partners are attracted to the ATTA because of its proven track record of creating productive business-to-business platforms and increasingly, providing direct-to-traveler linkages with the adventure travel sector. Most Major and Key sponsor components for the ATTA and its annual ATWS events generally include financial, advertising, promotional and marketing considerations through a mixed array of digital mediums, events and cooperative agreements.
Growth in sponsorship also is evident in other ATWS sponsorship categories including an array of support for event elements including such things as carbon offsets, a Cyber Café, networking receptions, lunch and dinner events, and other program elements. Adventure Travel World Summit sponsors for 2009 ATWS include:
- Fjord Norway
- First Ascent
- Overseas Printing Corporation
- Terramar Sports
- TNT Magazine
“Sponsor growth during this period conveys to me that the ATTA is on point, providing the right opportunities for our members to gain visibility and industry connections in the right places, through the right venues and at the right time,” said ATTA President Mr. Shannon Stowell. “Our expanding membership base, gained through the strategic expansion of our global network, has attracted some marquee brands that bring great value and commitment to the adventure travel community, and we’re grateful for their support.”
Event information and registration for the 2009 Adventure Travel World Summit is available at http://www.adventuretravelworldsummit.com.
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. ATTA members include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers. Host of the annual Adventure Travel World Summit executive trade conferences, the ATTA also makes possible www.Adventure.Travel, the traveler’s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.