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SEATTLE – From Europe to the Americas, tourism boards, destination marketing organizations, tour operators, media and gear companies are rallying behind the Adventure Travel Trade Association (ATTA), which today announced it has sold-out its three main evening sponsorships for its 2007 Adventure Travel World Summit (ATWS) being held October 4-7 in Whistler, B.C., Canada.
Eight ATTA Key Sponsors have committed to the highest levels of sponsorship to further their interests, while backing the ATTA’s vision for a progressive and highly networked global adventure travel community dedicated to responsible growth. Key Sponsors of the ATTA and the 2007 ATWS include:
- Innovation Norway – www.visitnorway.com
- Alpine Tourist Commission – www.alpseurope.com
- Best of the Alps – www.bestofthealps.com
- Brazilian Bureau of Ecotourism – www.bbeco.org
- Canada Tourism Commission – www.canadatourism.ca
- ExOfficio – www.exofficio.com
- National Geographic Adventure – www.nationalgeographic.com/adventure
- Adventure Central – www.adventurecentral.com
Annually increasing support from top-level sponsors has demonstrated the ATTA’s evolving influence within the broader travel and leisure industry. Returning sponsors, combined with diverse new supporters, reflects the ATTA’s reach into relevant markets and its ability to serve as the hub of the global adventure travel community.
“We’re grateful to our new sponsors for bringing to the ATTA, and to the industry at large, a fresh infusion of knowledge, expertise and resources,” said ATTA President Mr. Shannon Stowell. “New member and sponsor growth brings innovative market insights, increased networking and sharing of experiences, and leads to a web of collaborators seeking to contribute in meaningful ways.”
Every ATTA sponsorship delivers an exchange of value that enables supporters to reach specific business and marketing objectives. In addition to helping its sponsors create new business opportunities, the ATTA’s broader initiatives are enhancing the professionalism of the industry and helping to make adventure travel an attractive leisure choice for consumers worldwide.
“We partner with the ATTA to support their work promoting and facilitating arenas for the adventure industry to meet, network and learn from each other,” said Hege Vibeke Barnes, Manager Tour Operator & Trade Relations, Innovation Norway. “Norway, a natural choice for adventure experiences, needs to be more visible and available, and we have found the right channel to do that through our cooperation with the ATTA”.
In just two years, the ATTA has held two global summits and grown its membership base to more than 250, which includes representation from six continents.
“Switzerland Tourism was extremely impressed by the professionalism, the spirit and support it received from the ATTA during last year’s Summit,” said Urs Eberhard, EVP Markets & MICE Switzerland Tourism. “The ATTA provided us with more than enough information to decide on the next steps of how to position the Alps as the perfect destination for adventure travel. An important next step will be our participation at the 2007 Adventure Travel World Summit.”
ATTA Supporting Sponsors in 2007, each of which serve vital roles in promoting adventure travel worldwide, features the return of:
- Virtuoso, Specialists in the Art of Travel – www.virtuoso.com
- VAST (Virtuoso Active & Specialty Travel) – www.virtuosovast.com
New and returning ATTA Contributing Sponsors include:
- New: Ecuador Tourism Promotion Fund – www.purecuador.com
- New: Outside Magazine – www.outsidemag.com
- New: Tourism Whistler – www.tourismwhistler.com
- Archaeology Magazine – www.archaeology.org
- DISCOVER magazine – www.discovermagazine.com
- Eagle Creek – www.eaglecreek.com
- Quotient Marketing – www.quotientmarketing.com
For the 2007 Adventure Travel World Summit, the ATTA has expanded its display space and will include approximately 45 exhibitors. Committed exhibitors seeking direct exposure and access to the more than 500 adventure travel industry professionals expected to gather in Whistler, include: World Concern, MonkeyBean Solutions Inc., Tourism Ireland, Macabi Skirt, Exclusive Tents, Ventura Convention and Visitors Bureau, and Outdoor Prolink, which will join all sponsors in exhibiting during the October conference.
In its third year, the ATWS will deliver a premier international forum for executive-level industry networking, multi-disciplinary sessions aimed at sustainable and responsible growth, and solutions-oriented dialogue, debate, and deliberation on critical topics. Delegates include tour operators, destination marketing organizations, tourism boards, lodges/resorts and transportation companies (air, auto, etc.). Adventure travel agents, attractions, and travel-oriented gear manufacturers also will participate along with media, travel, marketing and technology service organizations, academic institutions, research enterprises, tourism and recreational governmental agencies.
For information on sponsorship opportunities and exhibition space, contact ATTA Director of Business Development Chris Chesak at [email protected]. More ATWS information may be accessed at 866-411-3131 or [email protected] .
Established in 1990, the Seattle-based ATTA (www.adventuretravel.biz) is a global membership organization dedicated to unifying, professionalizing, promoting and responsibly growing the adventure travel market worldwide.
Mr. Shannon Stowell
President, Adventure Travel Trade Association