Latest from the ATTA
From the border of northern Argentina and beyond to the tip of Tierra del Fuego, nearly two dozen adventures have just been rolled out for those attending the Adventure Travel Trade Association’s (ATTA) Adventure Travel World Summit (ATWS) in Salta, Argentina, 16-19 October 2017. The diverse Pre-Summit Adventures, which take place in the days leading up to ATWS, include treks through nearby mountain ranges, visits to the salt flats, backcountry excursions, an array of watersports, and opportunities to learn about and sample local food and wine.
Additionally, the ATTA has also announced three concurrent educational tracks to take place during the ATWS event.
During the Pre-Summit Adventures, most of which range from three to seven days in length, ATWS participants will get to discover just a small taste of the many adventure travel experiences available in Argentina while also building new business relationships with other travel professionals. These experiences are as just as meaningful as the Summit itself, allowing industry professionals an opportunity to disconnect and enjoy these natural areas they may be promoting to their own clients and customers. In Salta, that’s a simple task: It’s very name is derived from an Aboriginal word meaning “very beautiful.”
“We are pleased to showcase all that Argentina has to offer, including Salta, one of the most biodiverse places in South America with salt flats, dense jungle, hundreds of bird species, and some of the world’s highest vineyards,” said Gabi Stowell, the ATTA’s regional manager of Latin America.
Fernando Escudero, a representative for Salta, agreed: “The diversity and breadth of this area’s natural wilderness makes it an ideal place for adventure travelers. We’re thrilled to offer so many wonderful adventures — complete with some of the best food and wine in the world — that touch on many aspects of the region for participants of the Adventure Travel World Summit.”
In addition to the impressive lineup of ATWS Pre-Summit Adventures, the ATTA is excited to announce three concurrent business tracks will be taking place at the four-day event. The tracks — Business Basecamp, addressing the fundamentals of commercial adventure travel; Business Drivers, designed with mature businesses in mind; and Game Changers, encouraging the free flow of ideas and and information on the industry’s role in big-picture issues — will allow delegates to focus on education pertinent to their particular business or role. Specific sessions will be announced in the coming weeks.
Outbound tour operators, specialty adventure travel agents/advisors, and accredited media attending ATWS are encouraged to apply to participate in one of the Pre-Summit Adventures. All other delegates are invited to enjoy a Pre-Summit Adventure at the price noted. While tickets still remain, the Summit typically sells out as early as May. Day of Adventures, including Day of Adventures for all registered delegates, will be announced before June.