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FishYourDream Expands in Swedish Lapland, Acquires Lodge

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ATTA member Per Jobs with his company FishYourDream acquires Tjuonajokk, one of Sweden’s most well known fishing lodges in Swedish Lapland. FishYourDream is an awarded sport fishing business on Gotland, Sweden’s largest island. There, an international audience is offered high end sport fishing packages targeting mainly sea run brown trout. FishYourDream is certified with “Nature’s Best” and Tjuonajokk will be run with the same profile.

“With the new family member Tjuonajokk, we have a year round fishing season and a true gem in the European sport fishing world” says Per Jobs.

Tjuonajokk is located in Swedish Lapland, just on the bank of pristine river Kaitum, 120 km (75 miles) north of the polar circle between Gällivare and Kiruna. In Tjuonajokk anglers from all over the world meet to fish one of the best grayling waters there is. Besides trophy size grayling, char, trout and large pike is targeted. Guides, accommodation, boats, sauna, shop and a fully licensed restaurant ensures comfortable access to top fishing in one of Europe’s last true wildernesses. The lodge is 35 km (22 miles) from the nearest road, so in the fly fishing season, July and August, helicopter is the only option for transfer and it is offered in all packages.

Per Jobs continues:

“We really look forward to develop this destination together with local stakeholders including the indigenous; the two closest Sámi communities are essential to producing authentic experiences and a sustainable development in the area. We will move forward gently and with respect, the former owner has been building this brand for more than 30 years. There is also a large potential in the winter season, we will develop the conference activities, but also tours for private travelers such as wildlife watching, cross country skiing, and Sámi experiences. Of course, the Aurora Borealis and the mind blowing scenery is an extraordinary backdrop to all this.”

Tjuonajokk and FishYourDream welcome guests from all over the world, and hopefully the acquisition creates lots of added value to both networks. Email [email protected] for more info.

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