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First ISO Adventure Tourism Working Group Meeting Set for October 23, Adjacent to 2009 Adventure Travel World Summit in Québec, Canada

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Summit Gains Traction as Organizers Schedule Around ATTA’s Annual Conference

(SEATTLE) – Led by two authoritative standards organizations – Brazil’s Associação Brasileira de Normas Técnicas (ABNT) and the United Kingdom’s BSI, endorsed by the global Adventure Travel Trade Association (ATTA), and backed by a 27-country ISO vote, the newly formed ISO Adventure Tourism Working Group (ISO TC 228) has scheduled its first meeting adjacent to the 2009 Adventure Travel World Summit October 19-22 in Charlevoix, Québec, Canada.

The ISO group’s October 23rd meeting coincides with other specialized tourism entities that are scheduling meetings and events throughout the ATTA’s annual fall Summit. For 2009, The International Ecotourism Society (TIES), VAST (Virtuoso Active & Specialty Travel), ABETA – the Adventure and Ecotourism Association of Brazil, and Trusted Adventures, a collection of U.S.-based tour operators, each will collaborate with the ATTA in assembling co-located meetings and activities. Increasingly, the ATTA is fielding special requests for Summit adjacency meetings so that complementary organizations may take advantage of the annual assembly of hundreds of adventure tourism industry professionals.

Created as a forum to discuss and establish standards to key issues that affect tourism industry competitiveness and development in the long term, the ISO TC 228, together with the Brazilian and U.K. standards organizations, invite delegates and experts from all over the world to contribute to this meeting. It is the first time that “Adventure Tourism” is being recognized by the ISO (International Organization for Standardization –, the world’s largest developer and publisher of International Standards.

Global standardization in the field of adventure tourism is designed to promote good practices and improve the quality, safety and services within the adventure tourism sector. In recent years, many different countries have developed various initiatives to organize and develop standards for adventure tourism. The very existence of the multiplicity of solutions in the global market led to broad industry support for the pursuit of consensus-based International Standards.

Proposed by the national standards bodies (NSBs) of Brazil and the United Kingdom (ABNT & BSI), the new Working Group on Adventure Tourism will focus on developing working plans that lead to three new areas of International Standards including:

  • Safety management requirements (including a glossary of terms),
  • Leader/guide competence/cies, and
  • Minimum information provided to clients.

In addition to Summit delegates, countries forming the TC228 will invite their respective experts and delegates to the inaugural meeting. The overall approach proposed for this new standard has the potential to lead to improved coordination and enhancement of the application of standards for specific activities in each country through the provision of a common, fundamental approach to risk assessment and management. Lead NSBs include: ABNT – the Brazilian Standardization Body, responsible for the development of the Brazilian national standards and responsible for represent Brazil at the international level in regional and global standardization discussions; and BSI – a U.K.-based global independent business services organization providing standard-based solutions in more than 120 countries.

To align expectations from all participants, the ISO TC 228 is beginning to establish the meeting agenda with all the stakeholders For more information about the ISO TC 228 Adventure Tourism Working Group meeting, contact Janaina Zonzin, ABETA Public Relations Coordinator, 55 31 3261 5707, [email protected].

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About the International Organization for Standardization (ISO): ISO, the world’s largest developer and publisher of International Standards, is a network of the national standards institutes of 162 countries, one member per country, with a Central Secretariat in Geneva, Switzerland, that coordinates the system. ISO is a non-governmental organization that forms a bridge between the public and private sectors. On the one hand, many of its member institutes are part of the governmental structure of their countries, or are mandated by their government. On the other hand, other members have their roots uniquely in the private sector, having been set up by national partnerships of industry associations. Therefore, ISO enables a consensus to be reached on solutions that meet both the requirements of business and the broader needs of society.

About the Adventure Travel Trade Association (ATTA): Established in 1990, the ATTA ( is a global membership organization dedicated to unifying, networking, professionalizing, promoting and responsibly growing the adventure travel market. ATTA members include tour operators, destination marketing organizations, tourism boards, specialty travel agents, guides, accommodations, media and service providers. Host of the annual Adventure Travel World Summit executive trade conferences, the ATTA also makes possible www.Adventure.Travel, the traveler’s hub of physical, cultural and nature-based adventure travel and guide to trusted tour operators from around the globe.

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