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First ATTA Regional Meeting in Sweden: Thursday, September 2nd

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This Thursday, September 2, 2010, the Adventure Travel Trade Association (ATTA) will hold its first Adventure/Nature Tourism Regional Meeting in Sweden.

The ATTA-Västsvenska Turistrådet (West Sweden Tourist Board) meeting will be held in Gothenburg between 14:00 and 17:00. The event is open to all travel industry professionals, and will be conducted in English.

Click here for Free Registration (required).


  1. Introductions – Fanny Bergström and Joakim Hermanson of Västsvenska Turistrådet/West Sweden Tourist Board
  2. Fanny and Joakim will start the meeting to present the strategy for nature tourism for West Sweden
  3. ATTA’s Vice President Chris Doyle will deliver a briefing that includes:
    1. North American and adventure tourism research & trends
    2. Macro-trends in global adventure tourism
    3. Sustainability in adventure tourism
  4. ATTA News & Initiatives Briefing, including the 2010 Adventure Travel World Summit

After the opening presentation, attendees are invited to join in an open forum and networking about:

  1. State of adventure/nature tourism in Sweden
  2. Sweden and the American market
    1. attraction/selling point
    2. advantages
    3. weaknesses/challenges
    4. Standards – meeting expectations from experienced and educated consumers
  3. Major challenges for a company when going for the adventure market

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