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Eye on the Industry: Managing Virtual and Hybrid Teams, Regenerative Travel, and Lessons for Recovery and Rebuilding

3 Minute Read

Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates, and operational ideas we’ve been reading and discussing over the past several months that we think you’ll also find informative, inspiring, and intriguing.

Industry News

Attending a German Trade Show Deemed Essential Travel (Trade Show Executive) – The German government has taken the lead in demonstrating the importance of trade shows in resurrecting the global economy in a COVID-19 world. Germany’s Ministry of the Interior has categorized entering the country to attend a trade show to be “essential travel.”

Move over, Sustainable Travel. Regenerative Travel Has Arrived (New York Times) – Can a post-vaccine return to travel be smarter and greener than it was before March 2020? Some in the tourism industry are betting on it.

Ready for a Check-in? Lessons from Germany Travel Recovery (McKinsey & Company) – This new report provides insights on how the travel industry can cope with shifts in demand patterns due to COVID-19.

The Case for Responsible Travel: Trends and Statistics 2020 (Center for Responsible Travel, CREST) – This 8th Edition of “Trends & Statistics” features lessons from COVID-19 for tourism in a changing climate. 

An Anti-Racism Town Hall for the Travel Industry (Wanderful) –  Black creators, allies, and brands are invited gather virtually on 17 October to discuss actionable steps to foster anti-racism in the industry. Free and open to all travel creators and industry of any gender.

Global Issues

COVID-19 Could Damage Diversity and Inclusion Efforts in Travel (PhocusWire) – According to a new survey, COVID-19 has exacerbated existing imbalances and discrepancies present in hospitality, travel, and leisure businesses, but industry thought leaders see the crisis as a catalyst for opportunity, improvement, and change.

Is it Time to Reassess Our Relationship with Nature? (BBC) –Western societies tend to see nature and humanity as separate. But are there other ways of relating to the natural world? 

6 Ways Travel Has Become More Accessible During the Pandemic  (Conde Nast Traveler) – A few recent changes in travel if made permanent, could make for a much more inclusive travel industry. (By ATTA adventure media member Sunny Fitzgerald.)

Turning Words Into Action: 9 Things the Travel Industry Can Actually Do To Build Back Better (Rooted) – Actions, solutions, and lessons on how to put “Building Back Better” into action. (By ATTA adventure media member JoAnna Haugen.)

The Right Way Forward: Coming Back Responsibly for Travelers, Locals and the Planet – (Travel Courier Digital)– In search of answers to questions about how the travel industry can come back the right way for travelers, communities, and the planet, Travel Courier chats with  Adventure Travel Trade Association, G Adventures, Beyond Green Travel, and Tourism Cares.

Women in the Workplace 2020 (McKinsey & Company) –The choices companies make today will have consequences on gender equality for decades to come. 

How to Center Black Voices in the Travel Industry (For Real) (Vogue) – How to have people who are deeply connected to a place be the voice of the story that gets told at all levels.

Business Tips

How to Prepare Your Virtual Teams for the Long Haul (Harvard Business Review) – Shifting your organization’s perspective now will allow you to triage problems, create stability, and invest in sustainable solutions.

How to Manage a Hybrid Team (Harvard Business Review) – Tips for managing virtual and in-office teams amid varied situations and challenges facing companies and employees today. 

How to Run a Social Media Campaign with Integrity  (SNEWS) – The mastermind of a wildly popular, stereotype-busting Instagram account offers advice for companies hoping to diversify and deepen their influencer campaigns.

Reset & Rebuild: Advancing Travel Together (Travel Unity) – A week of talks, workshops, and networking sessions focused on diversity, equity and inclusion as a positive path for the travel and tourism industry to rebuild. 19-23 October. Coupon code for free registration applied at the link.


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