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MEP: I think the brand “Adventure Travel” is becoming an ever increasing broad label. To a certain extent, if a traveler feels like what they are doing is adventurous then who is to say it shouldn’t be considered adventure travel? We generally think of ourselves as more of an active travel company – some might not consider it adventurous unless we were bicycling through lion infested forests – but bicycling 30 – 50 miles a day is very active! I think that travelers just need to make sure they know there are different styles of travel that fall under the broader title adventure travel.
We couldn’t agree more, Maria Elena!