Focusing on college age students, the campaign seeks to expand market penetration by relating to the experiences of millennial consumers. The Pack-2-School campaign will micro-target students who encompass the Eagle Creek brand ethos of travel, delivering content specifically to connect with students going out of state for school or studying abroad. The month-long campaign will leverage dedicated blog content, social media and other outreach channels for maximum reach and engagement.
With a variety of new backpacks recently added to Eagle Creek’s line of product, students have even more options for whatever they’re looking for, whether that’s hyper organization or super versatility. All Eagle Creek bags are built for today’s ever-connected life, with complete laptop and electronic solutions.
Throughout September, a weekly backpack giveaway on Facebook will offer continuing incentive for sharing and engaging, as well as updated information.
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