Latest from the ATTA
- Creative Unscripted Adventures and a Bold Attitude: Lost Travel Sets an Example with “2.5% for Tomorrow”
- Blacks in Travel and Tourism is First Grant Recipient of Tourism Cares’ Diversity in Tourism Fund
- Flywire Becomes the Adventure Travel Trade Association’s Official Preferred Global Payments Partner Through the Newly Announced 2021 – 2022 Partnership
Adventure Travel Purists Eagle Creek to the Masses: Find Your Unknown!
For more than 40 years, Eagle Creek has connected travelers with new cultures, places and experiences. Today, Eagle Creek proudly announces the Find Your Unknown campaign and mobile tour, a global movement designed to break people out of stale habits, mindsets and routines and to explore the world – whether that’s a nearby trail or a far-flung destination.
“We’re all about removing barriers – between you and others, you and your gear, and you and the world.” Roger Spatz, President, Eagle Creek
Eagle Creek is an invitation to step outside your daily regimen. From mountain valleys to city streets, the renowned travel brand made its name equipping travelers with the tools and products they need to explore. Find Your Unknown is a nod to that heritage, with a contemporary call to action to reject fear, uncertainty, barriers and bans and to embrace the people, places and unknown experiences only travel brings.
“Travel is about the gorgeous feeling of teetering in the unknown.” Gaby Basora
Eagle Creek products are the gateway to outdoor travel and adventure – wherever that may take you. Eagle Creek’s popular Travel Hub, www.eaglecreek.com/blog, serves up valuable information on where to go, what to do, how and what to pack, and how to travel safely – everything that today’s diverse traveler needs.
“Travel is the only thing you buy that makes you richer.” – Anonymous
The Find Your Unknown brand campaign will activate across multiple platforms, including digital media, social media, blogs, eaglecreek.com, retail and through a mobile community tour launching in March 2018.
“Two roads diverged in a wood, and I — I took the one less traveled by, and that has made all the difference.” Robert Frost
Travel awakens something in those willing to explore beyond daily boundaries. By experiencing the unknown, we learn even more about ourselves, each other, and the natural world.
“Travel is fatal to prejudice, bigotry, and narrow-mindedness.” Mark Twain
Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.