Since the announcement of the Icelandic Pledge in June 2017, initiatives that ask visitors to commit to responsible behaviors such as respecting the natural environment and acting kindly when they...
As trends of the last several years have shown, people are increasingly planning treks, floats, rides and tours in every corner of the world — and specific equipment needs are...
By Kaitie Worobec, ATTA Climate Action Intern “Climate Change to drive ‘massive’ investment shift’” — BBC “James Murdoch Slams Fox News Over Climate Change Denial” — The Daily Beast “Climate...
With the greatest biodiversity on earth spread over six terrestrial biomes and three large marine ecosystems, Brazil provides an abundance of water, fertile land, hundreds of thousands of animals and...
With deep historical and cultural roots and a rich range of adventure activities, Jordan offers a wealth of opportunities for travelers to immerse themselves in a welcoming, diverse corner of...
Though that thrilling adrenaline rush and an opportunity to be pampered still entice adventure travelers, they are increasingly seeking out new and immersive experiences, cultural encounters, and soft adventure activities,...
Logic might suggest that technology has made it easier than ever for people to book their own travel experiences. But even if travelers skip over the middlemen and book directly...
In 2017, South America and the Mediterranean were hotspots for adventure travelers, but over the last several months, Eastern Europe and Southeast Asia have increasingly piqued travelers’ interest. This shift...
A new study conducted by the Adventure Travel Trade Association (ATTA) in conjunction with researchers from East Carolina University showed that adventure travelers today are more interested in seeking transformative...
As part of our 2016 Industry Snapshot we identified key takeaways from the adventure travel tour operator industry. Wondering where your tour operation fits in the mix? Doing business with...