Though that thrilling adrenaline rush and an opportunity to be pampered still entice adventure travelers, they are increasingly seeking out new and immersive experiences, cultural encounters, and soft adventure activities,...
Logic might suggest that technology has made it easier than ever for people to book their own travel experiences. But even if travelers skip over the middlemen and book directly...
In 2017, South America and the Mediterranean were hotspots for adventure travelers, but over the last several months, Eastern Europe and Southeast Asia have increasingly piqued travelers’ interest. This shift...
A new study conducted by the Adventure Travel Trade Association (ATTA) in conjunction with researchers from East Carolina University showed that adventure travelers today are more interested in seeking transformative...
As part of our 2016 Industry Snapshot we identified key takeaways from the adventure travel tour operator industry. Wondering where your tour operation fits in the mix? Doing business with...
The 2016 Adventure Tourism Development Index report was recently released and provides policymakers and tourism planners with a unique look at the adventure tourism opportunity. The ATDI’s scorecard is the...
(Seattle, WA) September 13, 2016 – The 2016 Adventure Tourism Development Index (ATDI) is now available to the industry in time for the 2016 Adventure Travel World Summit in Anchorage,...
The old saying goes, “we’re all in the same boat,” but when it comes to the differences between mainstream cruises and small adventure cruises, this is not exactly true. As...
(SEATTLE) August 24, 2016 – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) conducted a survey in May 2016 to learn about the ways that the cruise industry and the adventure...
Germany is an important travel source market for many countries and destinations around the world. ITB’s World Travel Trends report for 2015/2016 notes, “In terms of individual countries, Germany remains...