COVID-19 Vaccination Rate Determines Desire to Travel This Summer
Americans have expressed a strong desire to explore the US this summer, with over 60% surveyed planning a holiday in another state. Americans are also starting to go abroad, with...
Research
Adventure Accommodations Need Better Technology Solutions
From February through April 2021, the Adventure Travel Trade Association (ATTA) surveyed adventure accommodations around the globe to learn more about their current business status and outlook as the industry...
Black Travel Trends & COVID: How an Underserved Market is Transforming Travel
From the onset of COVID-19 to the Black Lives Matter movement, 2020 was a year that changed our lives in more ways than one. Travel was one of the hardest-hit...
Natural Areas and Domestic Destinations Will Prevail in Tourism’s Recovery
In 2020 a study was done by a group of professionals, the Responsible Travel Insiders, with the support of Ostela Tourism Management School. The resulting report, When We Travel Again, and...
Work and Wander: What Today’s Digital Nomads Signal for the Future of Travel
The COVID-19 pandemic has resulted in a global spike in remote work. However, most people have a ‘home base’ such as a house or apartment, where they spend most of...
Adventure Travel Businesses Seek Investment and Low-Interest Loans
A new report from the Adventure Travel Trade Association (ATTA), QuickLook: Adventure Travel Business Health (December 2020) (the full download is only available to ATTA Business and Professional Members), has...
Overview of ATTA’s 2020 Adventure Travel Trends Snapshot Report
Each year, the ATTA produces the Adventure Travel Trends Snapshot report, a compilation of data resulting from a survey of adventure travel industry operators on topics such as destinations, activities, and...
Charting the Adventure Travel Industry’s Path to Recovery
Tripadvisor and Phocuswright recently released a joint report reviewing consumer travel behavioral trends throughout 2020: A Year in Travel: Charting the Travel Industry’s Path to Recovery (free and publicly available)....
The Future of Adventure Travel in the Wake of COVID-19
In late September 2020, the World Travel and Tourism Council (WTTC) partnered with Oliver Wyman to release a report entitled To Recovery & Beyond: The Future of Travel & Tourism...
New ATTA Report Explores the U.S. Adventure Travelers of Color Market Opportunity
After more than seven months of canceled flights, hotel closures, and restricted access to popular destinations worldwide, the adventure travel business received some much-needed good news. The 2020 COVID-19 Pandemic...