Alberto Peruzzini Leaves Adventure Legacy in Tuscany and Beyond
Among the early observations I made about ten years ago of Alberto Peruzzini — a long-time friend and colleague who served for many years as the head of Toscana Promozione...
Field News
ATTA’s CEO Calls on Adventure Industry to Address Overtourism, Climate Change
Though many people might conjure up images of cycling, trekking, and rock climbing when they think of adventure travel, this tourism sector has evolved to encompass so much more. Providing...
Guyana Becomes First Country to Adopt International Guide Standards
On November 5, 2018, Guyana, a small Caribbean nation in South America, became the first country in the world to commit to to the Adventure Travel Guide Standard (ATGS). Originally...
Across Countries and Into Neighborhoods, Trail Tourism Disperses Travelers and Shares Local Lore
We’ve just completed our seventh day on the Alpe-Adria Trail. Over the past week, my husband and I have walked more than 110 kilometers (nearly 70 miles) up steep climbs,...
Respect Drives ATTA’s Code of Conduct
This year the Adventure Travel Trade Association (ATTA) / Adventure 360™ released a code of conduct that must be signed by all event delegates and participants on adventures tied to...
Underneath the Acacia Tree: Wildlife Protection in Africa, A Complicated Business
Over the last two years the Adventure Travel Trade Association (ATTA) has actively supported efforts to end wildlife trafficking around the globe. In 2016, the ATTA spent time in Washington,...
Travel Agents Reveal Clients’ Adventure Trends; Partnership Between Agents and Adventure Industry Continues to Grow at EDGE Conference
Over the past three years, the Travel Leaders Network and Adventure Travel Trade Association (ATTA) have worked together on several initiatives aimed at supporting a mutual understanding of the role...
Adventure Travel Industry, Outdoor Community Unite for Evening of Networking, Fundraising for Adventure Travel Conservation Fund
Roughly 100 people from the adventure travel and outdoor communities joined together on July 25 at the first AdventureConnect held in Denver, Colorado, during Outdoor Retailer, North America’s premier outdoor...
Building Bridges, Uniting Over Shared Experiences in Jordan
“Be willing to take risks. Make connections and collaborate. Above all, be brave, adventurous, celebrate diversity, and trust in shared humanity.” This inspiring call to action began for most AdventureNEXT...
WATCH: ATTA’s Shannon Stowell Inspires TEDx Audience to “Change the World … Take a Vacation”
Like many people working in the adventure travel industry, Shannon Stowell has walked a circuitous path to get where he is today. Stowell, who has been with the Adventure Travel...