A love for adventure travel often encourages people to initially become business owners within the industry, but in the flurry of branding a company, hiring employees, and promoting products and...
Whether intentionally setting out on their own as single individuals or because their normal travel partners are uninterested or unavailable for a particular trip, one thing is certain: Nothing is...
Women are key decision makers in household buying, and the adventure industry has known for several years women make up 50 percent or more of all commercial adventure travelers. In...
Diversity is the spice of life, but a staff comprised of a wide variety of people doesn’t mean much if your workplace doesn’t also practice inclusivity. The terms “diversity” and...
Everyday the world seems to offer a new dose of chaos in the form of natural disasters, political turmoil, and cultural clashes. Add to that professional stress, personal priorities, and...
At the Adventure Travel Trade Association’s (ATTA) recent AdventureELEVATE in Alberta, Canada, I had the privilege of moderating a very lively and topical discussion. With my friends Rue Mapp and...
Though hints of virtual reality (VR) have touched society over the last several years, it wasn’t until 2016 when the more mainstream, commercial products Oculus Rift, Playstation VR, and HTC...
With the dawn of a new year comes conversation of trends shaping the world as we know it — and the travel industry is certainly no exception. Staying aware of...
In 2017, 3.46 million Chinese visitors arrived in the United States, and about 40 percent of them visited a park or national monument. These nature-loving tourists are also ready to...
The Adventure Travel Trade Association (ATTA) has released Email Lead Nurturing for Adventure Travel Businesses, the fourth marketing report in its Adventure Marketing series. Each report in the Adventure Marketing...