Industry Voices

Transforming Travel Through Transparency

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“Transparency” is one of those lifeless, corporate-sounding terms that turns people off. However, for responsible travel companies, and especially those whose business depends on sharing adventures and experiences, it should...

Travel Like a HERO

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Editor’s Note: At the Adventure Travel World Summit in Salta, Argentina, this month, delegates will be asked to fully immerse themselves into the Summit experience through specific event experiences, which...

ATTA’s Statement on US Travel Ban


The Adventure Travel Trade Association (ATTA) opposes the recently announced travel ban. The travel ban, based on nationality, is contrary to the principles of freedom of travel and goodwill promoted...