Travel Like a HERO
Editor’s Note: At the Adventure Travel World Summit in Salta, Argentina, this month, delegates will be asked to fully immerse themselves into the Summit experience through specific event experiences, which...
Industry Voices
Why Jordan Needs – and Deserves – Adventure Industry Attention
A friend of mine from the United Kingdom is raising his kids in the Middle East, and he’s understandably nervous. Not because his kids are at risk today, but because...
Q&A: Marketing Expert Tom Fritz Explains Growth Gears Model
Tom Fritz has worked extensively in marketing roles for the outdoor industry and is currently the chief marketing officer for Chief Outsiders. In his position, Fritz has watched the industry...
ATTA’s Statement on US Travel Ban
The Adventure Travel Trade Association (ATTA) opposes the recently announced travel ban. The travel ban, based on nationality, is contrary to the principles of freedom of travel and goodwill promoted...
The Evolution of the Tour Operator: Your Brand, Your Experience
By: Leigh Barnes ATTA has received permission to reprint this article in AdventureTravelNews. On Monday, after settling in here in Anchorage for The Adventure Travel World Summit and checking out...
How George Wendt Changed My Life… And Yours
George Wendt’s life story is wonderful: an ‘ordinary’ school teacher falls in love with rivers and ends up being a game changer. George co-founded OARS Rafting in 1969. He made...
Blood Lions: A Call to Stop Canned Lion Hunting
I thought I knew what “canned hunting” was — animals kept in enclosures and shot by people who want to say they went “lion hunting.” I knew it was despicable....