At the Adventure Travel Trade Association’s (ATTA) recent AdventureELEVATE in Alberta, Canada, I had the privilege of moderating a very lively and topical discussion. With my friends Rue Mapp and...
Though hints of virtual reality (VR) have touched society over the last several years, it wasn’t until 2016 when the more mainstream, commercial products Oculus Rift, Playstation VR, and HTC...
With the dawn of a new year comes conversation of trends shaping the world as we know it — and the travel industry is certainly no exception. Staying aware of...
In 2017, 3.46 million Chinese visitors arrived in the United States, and about 40 percent of them visited a park or national monument. These nature-loving tourists are also ready to...
The Adventure Travel Trade Association (ATTA) has released Email Lead Nurturing for Adventure Travel Businesses, the fourth marketing report in its Adventure Marketing series. Each report in the Adventure Marketing...
The Adventure Travel Trade Association (ATTA) is pleased to release “Distributing Online Video Content for Adventure Tourism Operators,” the third marketing report in its Adventure Marketing series. Each report in...
With the proliferation of social media comes a need for adventure travel businesses to find new and creative ways to reach prospective customers and spread the word about their products,...
With all things being equal — price, itinerary, accommodations — a potential client interested in booking a trip may be compelled to choose a travel company with the most appealing...
Researchers Paige Viren and Alison Murray from East Carolina University in collaboration with Outside magazine and the Adventure Travel Trade Association (ATTA) recently released “North American Adventure Travelers: Seeking Personal...
The outbound Chinese market is growing exponentially. Last year alone, 136 million Chinese nationals took a trip across their borders. As Chinese travelers gain more travel experience, they are also...