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One of the most important factors allowing an adventure travel destination to achieve success is the ability of its industry to offer memorable experiences while ensuring maximum safety of travelers....
The United Nations celebrates World Day for Cultural Diversity for Dialogue and Development on 21 May. Recognizing the importance of bridging the gap between cultures and deepening our understanding of...
In addition to climate change, there is no question that overtourism is the monster challenge defining the today and the tomorrow of the global tourism ecosystem. In his closing keynote...
There’s something about Japan. You can’t quite put your finger on it, but when you experience it, it changes you. It stays with you and you want to live it...
When international travelers arrive in Palau, they’re greeted by the sapphire-blue sea, tropical weather, and a special stamp in their passports as they make their way through customs. The stamp...
Fossil records indicate sharks have inhabited the world for millions of years, and people have been recording their fascination with them for more than a millennium. Early drawings and stories...
In February 2019, the Adventure Travel Trade Association (ATTA) entered a partnership with ISPO, the world’s leading sports network. This partnership opens up new opportunities for retailers and manufacturers in...
Every minute, 1 million plastic bottles are purchased around the world. And less than 10 percent of those are recycled, leaving the majority to litter the earth. Providing guests with...
The day starts with watching the sunrise through the broken shards of ice on the Black Diamond beach, appropriately named because of its black sand. By mid-morning, guests marvel at...
In 2018, Cape Town, South Africa, nearly ran out of water. The crisis negatively impacted the city’s tourism sector, and even though it’s rebounding, Cape Town’s water shortage is far...