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Whether or not the adventure tourism trade community is fully aware, it is directly affecting a gradual, yet dramatic, industrial paradigm shift — specifically, the way in which tourism’s success...
Latin America has become an increasingly popular destination for international tourism. Many countries, including Mexico, Peru, Colombia, Chile, and Argentina, are investing in the tourism sector, and the UN’s World...
There is not much to look forward to when we talk about climate change. In the adventure travel industry, it is a very different kind of awe to look out...
Though that thrilling adrenaline rush and an opportunity to be pampered still entice adventure travelers, they are increasingly seeking out new and immersive experiences, cultural encounters, and soft adventure activities,...
The Adventure Travel Trade Association (ATTA) is pleased to announce that applications are now being accepted for the first-ever North American AdventureWeek, which will be held in Banff and Lake...
I recently wrote a primer about inbound marketing, what it is, and how to go about initiating a content strategy for a travel business. With this foundation in place, I...
Traditional supply chains are no longer simple and linear. New dynamic paths to reach travelers have sprouted up in the marketplace. We are in the midst of a change that...
In 2019, 160,000 trade professionals descended upon Berlin, Germany, to attend ITB Berlin, the world’s largest travel trade show. For many travel professionals and companies, this is the event to...
Sulfur scents dominate the air in parts of Iceland. If you could bottle it, it would be a distinct yet important element of what makes Iceland, Iceland. As part of...
On June 13, Airbnb announced it has been working with the Adventure Travel Trade Association (ATTA) as the company launched its Airbnb Adventures. With quality at the core of Airbnb’s...