Adventure Travel’s Existential Crisis, One Year In
A message from Shannon Stowell, CEO, ATTA I’ve heard a lot of friends and colleagues exclaiming in astonishment lately the shock of realization that we just passed a full year...
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Campfire Chat: Kristine McDivitt Tompkins
The ATTA Campfire Chat series brings inspiration and vision from dynamic thought leaders whose areas of expertise inform and guide the adventure travel industry. Along with other efforts to regularly...
How ATTA Has Worked Virtually For 17 Years
The Adventure Travel Trade Association (ATTA) has been a primarily virtual organization from its beginning, with two of us working at desks in a spare room in Washington state and one...
Work and Wander: What Today’s Digital Nomads Signal for the Future of Travel
The COVID-19 pandemic has resulted in a global spike in remote work. However, most people have a ‘home base’ such as a house or apartment, where they spend most of...
First-Ever AdventureELEVATE Europe to Reignite Community Through Visions for our Future
On 24 and 25 March 2021, the Adventure Travel Trade Association (ATTA) will bring together the adventure travel industry in Europe at its first-ever AdventureELEVATE Europe event. This virtual event...
First Ever Virtual Event Dedicated to Climate Clever Travel
The slowdown in travel has provided everyone who loves travel—both travel businesses and travelers themselves—with new opportunities. We know travelers are thinking about where and how to go, and travel...
Diverse Communities Come Together for Adventure
On 4 February 2021 the Adventure Travel Trade Association along with five partners will hold Come Together, a virtual AdventureConnect networking event; registration is now open. Tourism professionals from a...
Hokkaido, Japan, Announced as 2021 Adventure Travel World Summit Host Destination
During the ATTA *Live Update* on 3 December, the Adventure Travel Trade Association (ATTA) announced Hokkaido, Japan, as the host destination for the 2021 Adventure Travel World Summit (ATWS) 20-23...
Charting the Adventure Travel Industry’s Path to Recovery
Tripadvisor and Phocuswright recently released a joint report reviewing consumer travel behavioral trends throughout 2020: A Year in Travel: Charting the Travel Industry’s Path to Recovery (free and publicly available)....
Tourism Impact Project: JADE and ATTA Support Jordanian Tour Operators in Adapting their Products to Meet New Realities
In a timely response to the pandemic and its impact on travel and tourism, the Jordanian Action for the Development of Enterprises (JADE) joined forces with the Adventure Travel Trade...