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Brazil Tourism: Forget the Gringos

According to a recent beyondbric blog post in the Financial Times website, Brazil’s tourism industry is the world’s least international, with 95 percent of tourism income coming from locals traveling domestically:

“Around the world, the rough average is two thirds domestic spending and one third foreign,” says David Scowscill, CEO of the WTTC. “The outliers are the BRIC [Brazil, Russia, India & China] countries, especially Brazil and China, where members of the new middle classes are starting to travel for the first time, mostly within their own countries,” he says.

For more detailed info and analysis, read the entire article.

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