Behind the Scenes: ATTA Members Share Key Trends, Opportunities & Challenges for 2013

21 February 2013

We strive in AdventureTravelNews to cover the trends, topics and developments that matter most to our ATTA membership and our industry readership, as part of fostering a community that shares knowledge and creates an environment of open collaboration and learning. For the second year in a row, we reached out to over 60 of ATTA’s 800+ community of tour operators and destination partners to answer a series of questions on the trends, shifts and developments that they see occurring in their respective areas of our industry and within their own enterprises for 2013 and the months following.

Those that responded, voices from 19 different countries – and representing operators and destinations of all types and sizes – sounded off about everything from managing new product trends and the shifting online and mobile landscape to dealing with resource needs, guest expectations and the intrinsic value of in-country spending. Below are the four questions and their responses.

Editor’s Note: Opinions and ideas expressed by the contributors do not necessarily reflect the perspectives of the ATTA. We have purposefully tried not to edit the contributions to ensure first-hand accounts, but made basic grammar edits to ensure ease of reading and/or to improve understanding only.

What have you changed (or are you going to change) about your programs or marketing efforts in response to new consumer product demands and interests?

Are you utilizing interactive technology such as mobile apps to promote and share your organization’s product offerings?

Do you currently undertake efforts to guide where travelers spend their money in-country?

As you move more money and / or time towards social media efforts, how are you handling resource management (i.e. staff / tech or new media partner)?