The niche travel media relations, trade representation and tourism development consultancy will service its international clientele in the Asian experiential outbound market from the new Hong Kong office
Bannikin Travel & Tourism announces the launch of Bannikin Asia – a satellite office based in Hong Kong offering a new range of services for destinations and tour operators interested in servicing the Asian adventure traveller and this market, which is exploding with potential.
Bannikin Asia Managing Director, Natasha Martin, explains why Bannikin launched this office now.
“Asia has been the fastest growing region in the world for international tourist departures for the past 10 years – due mainly to the incredible wave coming out of China,” says Martin. “As well, adventure and experiential travel is the fastest growing segment of the industry, and that is only getting bigger. We believe, and the numbers confirm, that the more travellers from Asia Pacific explore the world, the more adventurous they are becoming.”
The Bannikin Asia team will connect their clients with experiential outbound Asian travellers through media and travel trade in major source markets in Asia Pacific – including Hong Kong, Singapore, Kuala Lumpur, Taipei – and first tier mainland Chinese cities including Beijing, Shanghai, Guangzhou and Shenzen. The Bannikin Asia office will also provide destinations and tour operators around the world with help to become ‘Asia-Ready,’ to better welcome this growing group of adventure travellers. Bannikin Asia’s Asia-Ready training prepares travel providers and destinations for what the Asian adventure traveller is expecting out of their trip abroad – including pre-departure information, insurance, guiding and food.
Martin, an experiential tourism expert, has spent the past half-decade living and working in Asia, from Nepal, to Myanmar to Hong Kong. She has worked for destinations, associations and tourism companies around the world from Greenland to Namibia, to help create inspiration at each stage of the customer journey – and ensure that tourism development supports environmental conservation, cultural heritage preservation and enhances the lives of local residents. Prior to joining Bannikin, Natasha worked in development consulting on projects for donors such as the World Bank, Millennium Challenge Account, the Office of the Quartet, DFID and USAID, as well as directly for national and regional governments including Myanmar, Peru, India and industry associations.
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