Almost every tour operator is doing some form of “content marketing” these days. From writing travel blog posts and sending email newsletters to diligently updating Instagram accounts, we’re all content...
Posts by: Matthew Barker
Head of Strategy, ianditravelmedia.com
Matthew is a U.K. based digital marketing consultant and strategist specializing in travel and destination marketing. He is head of strategy at I&I Travel Media which sits at the nexus of digital publishing and travel consumer marketing, working on content strategies for tourism brands and providers of all sizes. His work deals with the challenges of creating and delivering content to hard-to-reach audiences in an ever noisier environment, in nurturing audiences into sales and in using robust analytical methodologies to measure these processes and their returns to a high degree of accuracy. He is a semi-permanent traveller who has spent much of the past 10 years working in four continents, is a frequent speaker at industry events and discussions and is regularly published in the trade media. He is also a co-founder of Outbounding.org, a community of prominent travel writers, publishers and bloggers.