Posts by: Gergana Nikolova

Gergana Nikolova

Regional Director– Europe & Central Asia

Three things best describe Gergana: passionate about sustainable and adventure tourism, eager for new challenges and with a truly Balkan heart. Gergana was born in Sofia (Bulgaria) in a family in which being a citizen of the world was a fundamental value. She started learning English and Russian when she was six. By the age of 11 she had already lived in both the UK and the US. By the age of 15 she added German to her language portfolio. Later she also studied Spanish and most recently Serbian.

Gergana holds a Masters degree in Sustainable Tourism Destination Management from the George Washington University School of Business. Her professional experience has exposed her to the different sectors in the travel industry enabling her 360° perspective on the sector. She has worked in the private sector with one of the leading hospitality groups (Starwood), collaborated with public institutions and coordinated multi-stakeholder programs under international donor programs. Different work projects have taken Gergana to different parts of the world: she has worked in the US, Latin America, Europe and Asia.

At ATTA Gergana’s energy leads and fuels the exciting work that the organisation is doing in Europe and Central Asia.

After the participation at the 2019 Next Generation Leaders Program of World Tourism Forum Lucerne (WTFL), Gergana was invited to join the WTFL Advisory Board.

Gergana is a nature lover, active skier and adrenaline seeker. She currently lives in Sofia with her husband Nasko, two sons Ilian and Kalin and cocker spaniel Chrisma. She enjoys being close to her family and friends while working in tourism on a global level.