ATTA Touches Down in Alberta
ATTA continued its global network-building efforts recently, when Chris ‘Chez’ Chesak, ATTA’s Executive Director – North America & Oceania, spoke at the Travel Alberta Industry Conference (TAIC) at the Fairmont...
Posts by: Chris Chesak
Eddie Bauer’s First Ascent Frontpoint 2.0 Jacket
This jacket is a great, ‘go to’ jacket for a variety of active outdoor pursuits. Designed for alpine climbing, this softshell will certainly also be at home on hikes, backpacking,...
Adventurers Meet Up in New York City
On a Thursday night in August, over seventy members and friends of the Adventure Travel Trade Association met up at New York’s Baracca restaurant for an ‘AdventureConnect – Social’ event presented by Colombia Tourism....
ATTA Mission: Quebec
Overlooking the Saguenay Fjord from treehouse accommodations at Parc Aventures Cap Jaseux Introduction by the President of Tourism Saguenay Lac Saint Jean during their quarterly meeting at Le Zoo Sauvage...
Discovery Trekking Outfitters’ Ultralite Backpacking Towel
It’s one of those products that you, frankly, start off having some doubts about; “Can this little thing really absorb enough water to dry me off?” The Ultralite Backpacking Towel...
Destinations Continue Building In-Roads with Outdoor Gear Brands
ATTA-facilitated meetings at Outdoor Retailer show create new marketing opportunities Continuing to open doors between the adventure travel and outdoor gear industries, the ATTA recently hosted key adventure destinations at...
Success Continues for ATTA’s ‘Manufacturer FAM Tours’
Outdoor Gear Companies and Adventure Destinations Continue to Prove They are a Great Fit By Chris Chesak The ATTA’s Manufacturer FAM trips continue to be successful, as a recent trip...
ATTA Program Helps Destination Achieve More Than Ten Million Impressions in North America
Gear Manufacturers’ FAM Trip Brings Destination to Core Groups of Outdoors-People A new ATTA program that brings outdoor gear manufacturers to adventure destinations recently resulted in promotions for Icelandair that...