Posts by: Alice Gifford

Alice Gifford

Director of Community Development

Growing up with an active, creative and supportive family, Alice spent each winter in Savannah, Georgia and each summer on the coast of Maine. While she did not grow up camping or participating in outdoor sports, something drew her to Jackson Hole, Wyoming one summer to work as a whitewater rafting guide. It was here she discovered her passion for adventure travel. She spent the following year studying and backpacking throughout Tasmania, Australia and New Zealand, combining her love of the arts and her newfound passion for wilderness. Upon her return, she became an editorial intern with National Geographic Adventure magazine, graduated from Sarah Lawrence College, and promptly moved to the West Coast, where the ocean and mountains were calling her name.

She worked a stint onboard a small cruise ship along the Columbia River – no better introduction to the Pacific Northwest! – and edited for The Mountaineers Books. After a few years with a travel and nature stock photography company, she found herself yearning to be the one inside the photos rather than cataloguing them. This desire led her to Adventure Associates of WA, an eco-sensitive tour operator specializing in meaningful worldwide travel experiences for women. Here she developed a strong rapport among trip participants and fellow tour operators, a deep sense of company loyalty, and firsthand knowledge of the challenges involved in niche marketing.

Alice’s passion is to foster sustainable lifestyles and environmental and cultural stewardship within the outdoor recreation industry. Having worked as a guide and in adventure travel media, she brings an insider’s perspective to the ATTA. Her role has developed from the first Member Advocate in 2009 to Director of Community Development in 2013. Alice lives with her husband in central Washington and enjoys playing outside in a variety of outdoor landscapes year round.

Secrets to ATTA Member Success


We’re profiling long-term ATTA members on our website who have taken advantage of their membership in creative and productive ways. Our new Case Studies library is a showcase of members...