Inbound Marketing: A Primer for Adventure Travel Professionals
Have you ever landed on a business’ blog post filled with such fantastic information you were compelled to click on that PDF download at the bottom of the page? Then,...
Posts by: Polyana de Oliveira
Polyana de Oliveira
Polyana is owner and director of Viare Travel, an incoming travel agency in Brazil, which creates purposeful and responsible itineraries around the country, for travelers from all over the world. For 11 years prior to and during her transition into the travel industry, she worked in digital marketing at a multinational agency, a large internet company, and small consultancies, specifically with SEO and Inbound Marketing. Despite her dive into the wonderful world of travel, she continues to be passionate about digital marketing and so she continues to lecture on the subject.
Polyana was born in Brazil, raised in the US, and has been back in Brazil since 2008. She holds a bachelor’s degree in Global & Business Relations and an MBA in Innovation and Entrepreneurship, most recently, the GSTC Certificate in Sustainable Tourism. At Viare, she is responsible for overall strategy and partnerships, as well as assisting clients on the ground, in Brazil. Her favorite place to visit in Brazil is Minas Gerais. The state, where she was born, has beautiful mountains perfect for hiking and is the ideal place in Brazil to eat all the cheese her heart desires.