Attempting to Profile the Post-COVID 19 Traveler
One of the most commonly used phrases today is the “new normal.” While we seem to be getting comfortable with the fact that the “normal” will be new, the ideas...
Posts by: Milena Nikolova
ATTA launches a virtual educational series “Meet the Experts” – First Edition: Animals in Tourism
With the global travel community in upheaval as we work through the ramifications of the COVID-19 pandemic, we hope that educational opportunities for our members, and community, allow us all...
Adventure Travel in an Era of Change
The way forward in the face of climate change is constantly evolving – but taking the first step is critical. This article and research developed with contributions from Nicole Cocolas,...
Guides are the Storytellers of Destinations
Guiding skills are at the core of the success of adventure travel destinations. There is no question that what constitutes the competitive advantage of an adventure travel destination is its...
Overtourism is a Problem; Here’s What We Can Do
By now, it should be crystal clear that a major issue plaguing the travel and tourism industry is overtourism. Still unsure what overtourism really means and who it concerns? We...
Why Adventure Travel Professionals Must Care About Overtourism
Overtourism has become a buzzword of sorts in the travel and tourism industry, but understanding its complexities is the first step in addressing it. We recently shared insights about what...
The Importance of Guiding and Safety Standards in Adventure Travel: Insights From Estonia
One of the most important factors allowing an adventure travel destination to achieve success is the ability of its industry to offer memorable experiences while ensuring maximum safety of travelers....
What Does Overtourism Really Mean?
In addition to climate change, there is no question that overtourism is the monster challenge defining the today and the tomorrow of the global tourism ecosystem. In his closing keynote...
ATTA Works to Attract Young Talent to Secure the Industry’s Future
A quick search on “Millennials and travel” produces hundreds of hits about this younger generation’s travel preferences and behaviors. While their specific demographic details as consumers are certainly triggering changes...
Beyond Trendspotting: Understanding Trends and Acting Toward an Inspiring Future
With the dawn of a new year comes conversation of trends shaping the world as we know it — and the travel industry is certainly no exception. Staying aware of...
AdventureEDU Training and Collaboration Conference Demonstrate Norway’s Commitment to Adventure Travel Innovation
The Adventure Travel Trade Association (ATTA) recently presented its final AdventureEDU training for 2017 in Lofoten, Norway. These focused, interactive trainings enable the adventure travel industry’s advancement and help prepare destinations...