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Milena Nikolova

The American University in Bulgaria

Milena is a specialist in travel behaviour and consumer trends in tourism. She currently teaches in the Executive MBA and undergraduate programs at the American University in Bulgaria. Milena is also a consultant with over ten years of international experience focusing on destination analysis and marketing strategies. In the last years Milena’s consulting work is predominantly with the World Bank. Her international work includes in-country projects in over 20 countries across four continents.

Milena holds a PhD in Marketing and Sustainable Tourism from The George Washington University (GW) School of Business, and works with ATTA’s European team and AdventureEDU programs.

What Does Overtourism Really Mean?

Milena Nikolova | May 7th, 2019 | 8 Comments

In addition to climate change, there is no question that overtourism is the monster challenge defining the today and the tomorrow of the global tourism ecosystem. In his closing keynote...

ATTA Works to Attract Young Talent to Secure the Industry’s Future

Milena Nikolova | August 21st, 2018 | 2 Comments

A quick search on “Millennials and travel” produces hundreds of hits about this younger generation’s travel preferences and behaviors. While their specific demographic details as consumers are certainly triggering changes...

Beyond Trendspotting: Understanding Trends and Acting Toward an Inspiring Future

Milena Nikolova | May 1st, 2018 | 1 Comment

With the dawn of a new year comes conversation of trends shaping the world as we know it — and the travel industry is certainly no exception. Staying aware of...

AdventureEDU Training and Collaboration Conference Demonstrate Norway’s Commitment to Adventure Travel Innovation

Milena Nikolova | December 5th, 2017 | 1 Comment

The Adventure Travel Trade Association (ATTA) recently presented its final AdventureEDU training for 2017 in Lofoten, Norway. These focused, interactive trainings enable the adventure travel industry’s advancement and help prepare destinations...