Posts by: Jeremy Smith

Jeremy Smith

Jeremy Smith is co-founder and editor of the sustainable tourism news site His new book - Transforming Travel - realising the potential of sustainable tourism (CABI, January 2018) - explores how and why should tourism adopt the principles of the circular economy in order to deliver a positive impact in the communities and habitats where it operates.

He is co-author of an award-winning guide to the best in sustainable tourism - Clean Breaks - 500 New Ways to See the World; writes a fortnightly blog for World Travel Market; and WTTC’s monthly Tourism for Tomorrow newsletter. He provides copywriting and other communications consultancy to a wide range of organisations - recent clients include Visit Finland, Tui, the Travel Foundation, South Downs National Park, PATA, and several independent lodges and tour companies. He’s happiest in the wilds of South Africa, the beaches of Cornwall and the backstreets of London.

Transforming Travel Through Transparency

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“Transparency” is one of those lifeless, corporate-sounding terms that turns people off. However, for responsible travel companies, and especially those whose business depends on sharing adventures and experiences, it should...